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Manager, Licensing Business Development-Mobile Gaming

Hasbro Inc. Renton, WA

Renton, WA

Today

$99k - $149k/yr Full time Manager B2B Business Development

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Job Description

Hasbro Inc. is seeking a hybrid business development leader to grow its Mobile Gaming Licensing organization. This role focuses on identifying, evaluating, structuring, and closing mobile gaming licensing partnerships that expand Hasbro’s brands and IP across mobile titles and in-game integrations. The position reports to the Director, Mobile & Casino Licensing and operates in a deal lifecycle that runs from opportunity assessment through ongoing business management.

What you’ll do

Identify, evaluate, and secure new mobile gaming licensing opportunities across Hasbro’s portfolio, including full-game licenses and limited-time in-game integrations.
Build and maintain a pipeline of high-potential mobile game developers, publishers, and strategic partners.
Drive revenue growth through both new licensing partnerships and expansion of existing relationships.
Represent Hasbro at major industry events, including Pocket Gamer Connects, GDC, Tokyo Game Show, Gamescom, and other key conferences.
Lead the end-to-end business development process for self-generated partnerships, covering partner identification, outreach, pitching, commercial structuring, negotiation, and contract execution.
Structure and negotiate licensing agreements, including revenue-share models, minimum guarantees, milestone payments, and long-term partnership frameworks.
Negotiate with senior stakeholders at leading game developers and publishers.
Evaluate opportunities based on strategic fit, commercial potential, product quality, and market opportunity.
Act as a mobile gaming subject matter expert, including player trends, genre performance, monetization models, live-service operations, and emerging market opportunities.
Monitor competitive activity, industry developments, and platform trends to inform licensing strategy.
Identify opportunities to expand Hasbro brands into new genres, audiences, and business models.
Partner with Brand, Franchise, Product, Legal, Finance, and Marketing to evaluate and execute mobile gaming opportunities.
Ensure licensing partnerships align with franchise strategies, brand standards, and long-term business objectives.
Collaborate internally across the deal lifecycle from assessment through launch and ongoing business management.
Manage mobile gaming licensees to drive business performance, compliance, and long-term partnership success.
Review partner performance, business plans, live-service strategies, and revenue forecasts.
Conduct regular in-person meetings with partners to pursue expansion opportunities, including new titles, geographic growth, live-service initiatives, and additional licensing opportunities.

What you bring

5+ years of experience in business development, licensing, partnerships, or commercial roles within the mobile gaming industry.
Proven record sourcing, negotiating, and closing mobile gaming licensing, publishing, or strategic partnership agreements.
Experience working with mobile game developers, publishers, and/or entertainment IP owners.
Strong client-facing experience representing Hasbro professionally and effectively.
Deep understanding of the mobile gaming ecosystem, including development cycles, publishing models, monetization strategies, and live operations.
Strong commercial negotiation and deal-making skills, including structuring licensing agreements, revenue-sharing models, and partnership frameworks.
Strong analytical, financial, and strategic thinking capabilities.
Ability to influence and collaborate across cross-functional and global teams.
Proactive, commercially driven approach with demonstrated ability to originate and close high-value mobile gaming partnerships.
Exceptional relationship building and stakeholder management skills.
Passion for mobile gaming, digital entertainment, and building franchises through engaging player experiences.
Strategic thinking with the ability to close details and execute.

Location, schedule, and pay

Location: Renton, WA (hybrid)
Work schedule: Three days a week in office, based on Hasbro’s move to its new Boston location.
Interim onsite arrangement: Tuesday through Thursday at Hasbro’s HQ in Pawtucket, RI or at the Hasbro temporary location in Boston, MA.
Salary range: USD 99,400 to 149,000 per year
Employees may be eligible for annual and long-term incentives depending on role, location, and eligibility.
The hiring range may vary based on experience, skills, location, and market conditions.

Additional benefits

Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks

Preferred qualifications

Experience licensing entertainment, consumer brands, or gaming IP into mobile games.
Established network across leading mobile game developers and publishers.
Experience working with globally recognized brands or franchises.
Knowledge of international mobile gaming markets and platform ecosystems.

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