Sales Jobs in Sherrills Ford, NC

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Sales Manager

Lake Norman Marina Sherrills Ford, NC

Sherrills Ford, NC

Today

$145k - $185k/yr Full time Marketing Application Support Business Systems

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Job Description

Lake Norman Marina is hiring a hands-on Sales Manager to lead the daily sales operating rhythm and drive growth in a premium marine dealership. This is a customer-focused leadership role built around strong relationships, consistent sales process, and a team culture that stays intact while discipline, accountability, and execution improve.

Compensation: $145,000 to $185,000 per year (competitive base plus performance-based incentives). Full compensation, benefits, and eligible boating-lifestyle privileges will be reviewed during the hiring process. This role is in person in Sherrills Ford, NC.

What you’ll do

Run the daily sales operating rhythm and stay actively involved with customers and the full deal journey, including sales consults, demos, sea trials, trade conversations, and deal support.
Ensure consistent execution of the Lake Norman Marina sales process and maintain CRM discipline from first inquiry through delivery and ownership follow-up.
Coach the team through daily opportunity reviews, save-a-deal meetings, role-play, product training, onboarding, and individual development.
Deliver approved goals for unit volume, revenue, gross margin, lead conversion, appointments, demos, quotes, deposits, and deliveries.
Improve performance on aged inventory and inventory turns using product training, customer matching, and unit-specific action plans.
Partner closely with F&I by reinforcing financing early in the customer conversation, monitoring penetration and products, and cross-training as the backup F&I manager.
Protect a premium customer experience by resolving concerns across departments and ensuring a professional delivery and ownership handoff.
Re-engage past and orphaned customers and build new sales opportunities from service, storage, marina, boat club, referrals, events, and the Lake Norman community.
Support leadership planning by translating growth goals into practical monthly, weekly, and daily actions.

What you bring

Proven sales leadership in marine, RV, powersports, automotive, luxury retail, or another high-ticket consultative sales environment, with premium marine experience preferred.
A documented record of improving sales process execution, CRM discipline, lead conversion, gross margin, coaching, and team accountability.
Experience managing aged inventory and guiding a team to sell value rather than relying only on discounting.
Strong customer judgment and the ability to handle complex or emotionally charged situations professionally.
Working knowledge of F&I, finance handoffs, and product penetration, plus the willingness and ability to cross-train as a backup F&I resource.
High product curiosity and the ability to become an expert in premium boat brands, technology, customer lifestyles, and Lake Norman boating use cases.
A visible, humble, hands-on leadership style, with clear comfort in a non-office-only role.
The ability to enter an existing team, earn trust, protect the culture, and create clarity without unnecessary disruption.

Success looks like

The team follows a clear process, CRM information stays current, and next steps are visible.
Performance improves versus the approved plan across volume, gross margin, conversion, customer follow-up, and inventory turns.
The existing team is retained, coached, and developed while accountability and consistency increase.
Customers receive responsive communication, professional demos and deliveries, and seamless coordination across the business.
Past customers and relationships from service, storage, marina, and boat club become repeatable sources of qualified sales opportunities.
The Sales Manager balances strategic thinking with hands-on work beside the team.

Benefits

401(k) matching
Flexible spending account
Health insurance
Paid time off

How to apply

Submit a resume and a brief note describing a sales team you have led, the performance improvements you created, and why premium marine retail and the Lake Norman boating community are a strong fit for you.

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