Sales Manager

Lake Norman Marina is hiring a hands-on Sales Manager to lead the daily sales operating rhythm and drive growth in a premium marine dealership. This is a customer-focused leadership role built around strong relationships, consistent sales process, and a team culture that stays intact while discipline, accountability, and execution improve.

Compensation: $145,000 to $185,000 per year (competitive base plus performance-based incentives). Full compensation, benefits, and eligible boating-lifestyle privileges will be reviewed during the hiring process. This role is in person in Sherrills Ford, NC.

What you’ll do

• Run the daily sales operating rhythm and stay actively involved with customers and the full deal journey, including sales consults, demos, sea trials, trade conversations, and deal support.
• Ensure consistent execution of the Lake Norman Marina sales process and maintain CRM discipline from first inquiry through delivery and ownership follow-up.
• Coach the team through daily opportunity reviews, save-a-deal meetings, role-play, product training, onboarding, and individual development.
• Deliver approved goals for unit volume, revenue, gross margin, lead conversion, appointments, demos, quotes, deposits, and deliveries.
• Improve performance on aged inventory and inventory turns using product training, customer matching, and unit-specific action plans.
• Partner closely with F&I by reinforcing financing early in the customer conversation, monitoring penetration and products, and cross-training as the backup F&I manager.
• Protect a premium customer experience by resolving concerns across departments and ensuring a professional delivery and ownership handoff.
• Re-engage past and orphaned customers and build new sales opportunities from service, storage, marina, boat club, referrals, events, and the Lake Norman community.
• Support leadership planning by translating growth goals into practical monthly, weekly, and daily actions.

What you bring

• Proven sales leadership in marine, RV, powersports, automotive, luxury retail, or another high-ticket consultative sales environment, with premium marine experience preferred.
• A documented record of improving sales process execution, CRM discipline, lead conversion, gross margin, coaching, and team accountability.
• Experience managing aged inventory and guiding a team to sell value rather than relying only on discounting.
• Strong customer judgment and the ability to handle complex or emotionally charged situations professionally.
• Working knowledge of F&I, finance handoffs, and product penetration, plus the willingness and ability to cross-train as a backup F&I resource.
• High product curiosity and the ability to become an expert in premium boat brands, technology, customer lifestyles, and Lake Norman boating use cases.
• A visible, humble, hands-on leadership style, with clear comfort in a non-office-only role.
• The ability to enter an existing team, earn trust, protect the culture, and create clarity without unnecessary disruption.

Success looks like

• The team follows a clear process, CRM information stays current, and next steps are visible.
• Performance improves versus the approved plan across volume, gross margin, conversion, customer follow-up, and inventory turns.
• The existing team is retained, coached, and developed while accountability and consistency increase.
• Customers receive responsive communication, professional demos and deliveries, and seamless coordination across the business.
• Past customers and relationships from service, storage, marina, and boat club become repeatable sources of qualified sales opportunities.
• The Sales Manager balances strategic thinking with hands-on work beside the team.

Benefits

• 401(k) matching
• Flexible spending account
• Health insurance
• Paid time off

How to apply

Submit a resume and a brief note describing a sales team you have led, the performance improvements you created, and why premium marine retail and the Lake Norman boating community are a strong fit for you.