Apple Home.Care, LLC is seeking an experienced Marketing Manager to lead traditional healthcare marketing and digital growth efforts from an onsite location in Upper Darby, PA. In this role, you will manage a marketing team while building referral relationships across healthcare and community partners, and driving performance-based campaigns to increase inquiries and active client census.
What you’ll do
- Lead, supervise, train, and manage the marketing team.
- Set performance targets, monitor productivity, and maintain accountability across marketing activities.
- Build and maintain relationships with hospitals, physicians, social workers, discharge planners, rehabilitation centers, senior living communities, managed care organizations, and other referral partners.
- Conduct in-person outreach through professional networking, facility visits, presentations, community engagement, and referral development.
- Plan and oversee social media campaigns, digital advertising, online brand visibility, and lead-generation initiatives.
- Develop strategies to generate qualified inquiries, increase referrals, improve lead conversion, and grow active client census and authorized service hours.
- Ensure consistent branding and messaging across digital platforms, marketing materials, community outreach, and professional communications.
- Analyze competitors, identify market opportunities, manage marketing resources, and provide regular performance reports and growth recommendations to company leadership.
What you bring
- At least 3 years of relevant marketing, business development, or related professional experience.
- At least 1 year of experience managing a marketing team or leading multiple marketing functions.
- Education: Master’s (Required); Bachelor’s in Marketing, Business Administration, or a related field preferred.
- Strong knowledge of social media marketing, digital advertising, SEO, website analytics, and lead-generation strategies.
- Experience with CRM systems, marketing analytics, campaign management, and performance reporting.
- Demonstrated ability to develop referral relationships and produce measurable business growth.
- Excellent leadership, communication, negotiation, presentation, and organizational skills.
- Ability to do in-person outreach, attend networking events, and travel within the assigned service area as required.
Tools and technologies
- SEO
- CRM systems
- Website analytics
Compensation and benefits
The annual base salary is listed as $70,000–$80,000 (commensurate with experience and qualifications). Pay is also provided as $80,000.00–$90,000.00 per year.
- Paid Holidays
- 401(k) retirement plan
- Life insurance
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- Paid time off
Work location
This is an onsite role. Ability to commute is required for Upper Darby, PA 19082.
How to apply
Submit a resume that highlights experience in healthcare marketing, team leadership, referral development, and digital marketing. Apple Home.Care, LLC is seeking a marketing leader who can combine relationship-based outreach with modern digital strategies to drive measurable results and support sustainable company growth.
