Just Quality International Inc, through its Diversifood division, is expanding its Southeast U.S. footprint with a Regional Sales Director focused on the foodservice channel for IQF fruits, vegetables, and frozen FMCG products. The role operates from Atlanta with a hybrid schedule, reports to senior leadership, and collaborates across sourcing, procurement, logistics, QA, and operations, with travel required to equip customers and close opportunities.
Responsibilities
- At least five years of direct experience in food or food service sales.
- Develop and implement regional sales plans targeting broadline distributors, redistributors, regional and national chain accounts, quick service and multi-unit operators, and industrial and commissary customers.
- Drive growth across IQF fruits and vegetables, frozen FMCG products, appetizers, and related frozen categories.
- Build and sustain executive-level relationships with category managers, procurement teams, supply chain leadership, corporate chefs, distribution leaders, and chain purchasing groups.
- Identify and win new business opportunities while expanding penetration within existing accounts.
- Lead strategic sales initiatives, including RFPs, RFQs, category reviews, and contract negotiations.
- Collaborate with sourcing, procurement, logistics, QA, and operations to develop customized customer solutions.
- Provide market intelligence on commodity trends, supply chain risks, competitive landscape, import dynamics, pricing fluctuations, and customer purchasing behavior.
- Partner with internal leadership on margin optimization, inventory strategy, and growth planning.
- Represent the company at industry events, trade shows, conferences, and customer meetings.
Requirements
- Ten years or more of foodservice sales experience in frozen foods, IQF fruits and vegetables, FMCG categories, or foodservice redistribution.
- Well-established relationships with major broadline distributors.
- Proven track record of managing and expanding national or regional chain accounts.
- Ability to develop business with multi-location operators and corporate purchasing organizations.
- Experience in domestic production, import, redistribution, or global sourcing environments preferred.
- Knowledge of cold chain logistics and frozen food supply chains.
- Experience managing high-volume strategic accounts.
- Strong financial and commercial acumen.
- Ability to sell value-added supply chain solutions beyond commodity pricing.
- Excellent communication, presentation, and negotiation skills.
- Entrepreneurial mindset with results-driven execution.
Benefits
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Pay
Pay: USD 100,000 - 200,000 per year
Work Location
Hybrid remote in Atlanta, GA 30301
Company
Diversifood is a division of Just Quality International Foods, a leading supplier of premium frozen fruits, vegetables, concentrates, and value-added food solutions. With a trusted global network and flexible approach, the company offers over 100 products tailored to clients’ needs. The Globe and Mail has recognized Just Quality International Foods as one of Canada’s Top 500 Growing Companies (2021–2025).
Job Description
We are seeking an experienced and highly driven Regional Sales Director to lead strategic growth initiatives across the foodservice channel throughout the Southeast United States. This role supports our expanding redistributor and processor operation focused on IQF fruits, vegetables, and frozen FMCG products. The position reports to senior leadership and works cross-functionally with sourcing, procurement, logistics, QA, and operations, with regular travel required within the region.
What We Offer
- Compensation based on experience, with a competitive bonus structure
- Health and benefits package
- Significant opportunities for career advancement
- Entrepreneurial, growth-oriented culture
- Access to a global sourcing and supply chain platform with international reach
