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Business Development Liaison – Home Health

Grace Home Health Tarrant County, TX

Tarrant County, TX

Today

Full time Marketing Business Development Business Development Representative

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Job Description

Grace Home Health is seeking a full-time, field-based Business Development Liaison to grow a home health referral network and increase Traditional Medicare admissions across Tarrant County, TX.

Responsibilities

Develop and expand home health referral sources throughout Tarrant County and nearby communities
Build relationships with referral partners including physicians, hospitals, rehabilitation facilities, SNFs, ALFs, ILFs, house-call providers, specialty practices, and other healthcare partners
Identify and pursue qualified Traditional Medicare home health referral opportunities
Educate referral partners on home health services, Medicare eligibility basics, skilled care needs, homebound criteria, and available services
Complete regular face-to-face visits with existing and prospective referral partners
Drive consistent referrals and support monthly admission growth
Open new referral accounts while strengthening existing relationships
Deliver educational presentations, in-services, and outreach activities
Participate in healthcare networking events and community partnership opportunities
Establish strategic partnerships with senior living communities and other high-potential referral sources
Maintain an organized referral pipeline and follow up consistently on opportunities
Collaborate with intake and clinical leadership to support timely referral coordination and smooth patient transitions
Track referral activity, admissions, account development, and territory growth
Meet monthly business development and admission growth expectations
Represent the organization professionally and maintain compliance with applicable healthcare marketing and referral regulations

Requirements

2+ years of experience (minimum)
Home health industry experience strongly preferred
2+ years of healthcare marketing, liaison, outreach, or business development experience preferred
Established relationships with healthcare referral sources in Tarrant County are highly desirable
Experience generating home health referrals and developing new accounts
Working knowledge of Traditional Medicare home health services, eligibility requirements, and referral processes
Proven success growing a healthcare territory or referral network
Comfortable with cold outreach, physician office visits, facility visits, networking, and requesting referrals directly
Strong interpersonal skills, communication, negotiation, and presentation ability
Self-motivated, organized, dependable, and results-oriented
Ability to work independently and manage a field-based territory
Reliable transportation and willingness to travel throughout the assigned territory

Position Details

Job Type: Full-time
Work Model: Field-based / on the road
Primary Territory: Tarrant County, TX
Major Markets: Fort Worth, Arlington, North Richland Hills, Hurst, Euless, Bedford, Grapevine, Keller, Southlake, Colleyville, Mansfield, Saginaw, and surrounding communities

Benefits

Competitive base salary based on experience
Performance-based bonus opportunity tied to admission growth
Health insurance
Dental insurance
Vision insurance
Paid time off
Opportunity for professional growth within an established and expanding home health organization

Experience

Marketing/Sales: 1 year (Required)
Home Health: 1 year (Required)

Application Question

Describe your experience developing new referral relationships, including cold calling, visiting physician offices or facilities without an appointment, following up with prospective referral partners, and converting those relationships into referrals or admissions.

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