Business Development Liaison – Home Health

Grace Home Health is seeking a full-time, field-based Business Development Liaison to grow a home health referral network and increase Traditional Medicare admissions across Tarrant County, TX.

Responsibilities

• Develop and expand home health referral sources throughout Tarrant County and nearby communities
• Build relationships with referral partners including physicians, hospitals, rehabilitation facilities, SNFs, ALFs, ILFs, house-call providers, specialty practices, and other healthcare partners
• Identify and pursue qualified Traditional Medicare home health referral opportunities
• Educate referral partners on home health services, Medicare eligibility basics, skilled care needs, homebound criteria, and available services
• Complete regular face-to-face visits with existing and prospective referral partners
• Drive consistent referrals and support monthly admission growth
• Open new referral accounts while strengthening existing relationships
• Deliver educational presentations, in-services, and outreach activities
• Participate in healthcare networking events and community partnership opportunities
• Establish strategic partnerships with senior living communities and other high-potential referral sources
• Maintain an organized referral pipeline and follow up consistently on opportunities
• Collaborate with intake and clinical leadership to support timely referral coordination and smooth patient transitions
• Track referral activity, admissions, account development, and territory growth
• Meet monthly business development and admission growth expectations
• Represent the organization professionally and maintain compliance with applicable healthcare marketing and referral regulations

Requirements

• 2+ years of experience (minimum)
• Home health industry experience strongly preferred
• 2+ years of healthcare marketing, liaison, outreach, or business development experience preferred
• Established relationships with healthcare referral sources in Tarrant County are highly desirable
• Experience generating home health referrals and developing new accounts
• Working knowledge of Traditional Medicare home health services, eligibility requirements, and referral processes
• Proven success growing a healthcare territory or referral network
• Comfortable with cold outreach, physician office visits, facility visits, networking, and requesting referrals directly
• Strong interpersonal skills, communication, negotiation, and presentation ability
• Self-motivated, organized, dependable, and results-oriented
• Ability to work independently and manage a field-based territory
• Reliable transportation and willingness to travel throughout the assigned territory

Position Details

• Job Type: Full-time
• Work Model: Field-based / on the road
• Primary Territory: Tarrant County, TX
• Major Markets: Fort Worth, Arlington, North Richland Hills, Hurst, Euless, Bedford, Grapevine, Keller, Southlake, Colleyville, Mansfield, Saginaw, and surrounding communities

Benefits

• Competitive base salary based on experience
• Performance-based bonus opportunity tied to admission growth
• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Opportunity for professional growth within an established and expanding home health organization

Experience

• Marketing/Sales: 1 year (Required)
• Home Health: 1 year (Required)

Application Question

Describe your experience developing new referral relationships, including cold calling, visiting physician offices or facilities without an appointment, following up with prospective referral partners, and converting those relationships into referrals or admissions.