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Country Club Membership Sales Director

Omni Hotels & Resorts Carlsbad, CA

Carlsbad, CA

Today

$100k - $110k/yr Full time Marketing Business Development Client Outreach

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Job Description

Omni La Costa Resort & Spa is seeking an experienced sales professional to drive new Club Membership sales and help deliver the Club’s Membership Sales Plan.

Responsibilities

Serve as the liaison between members and management under the Club’s Bylaws, maintaining strong member rapport
Prospect by telephoning, conduct club tours, source leads from external sources, and send required membership correspondence
Enroll new Members using an orientation process, including a 30/60/90 day follow-up with department heads
Complete required new-member processing paperwork, including Membership Application and Promissory Notes, and ensure compliance with audit items
Follow established procedures for processing applications to ensure they are complete and consistently applied
Promote club activities to generate new sales and host prospective member functions
Follow up with Members for referrals and remain visible in the Club during peak member usage
Track follow-ups across telemarketing and digital efforts, plus member referrals and leads, to determine ROI for each campaign and marketing effort
Maintain the prospect database in CRM and manage information in Resort Suite
Plan and implement strategies designed to meet club membership goals
Research sales promotion needs using demographics and market segmentation data to identify qualified markets to canvass
Track performance of membership open houses and prospect events
Support development of social activities and the calendar to help drive new sales
Assist with member and public relations activities, including club brochures and sales collateral in coordination with the resort marketing and membership director
Support development of the Club’s annual Marketing Plans
Respond to member comments in line with club standards, policies, and rules; apply feedback to improve member service
Adhere to the departmental budget
Network with local community organizations to market the club and promote the Omni La Costa brand to drive new membership sales
Attend Members Events, lead networking, and increase membership referrals
Use the CRM program accurately (prospects, members, leads) and provide monthly results reporting

Requirements

Minimum 3 years of recent commissioned sales experience
Private club or hospitality sales experience is desirable
Strong selling skills, including need identification, closing, and effective prospecting (including cold calling and telemarketing)
Undergraduate degree in business, marketing, public relations, communications, hotel or restaurant, or related field is preferred
Marketing and public relations experience is desirable, including ability to assist with Club marketing plans and implementation
Excellent communication skills: strong verbal presentation, group presentation, and composition
Strong networking ability with local civic and business organizations
Administrative capability: attention to detail, timely project completion, weekly reporting and record keeping, computerized prospect tracking maintenance, moderate computer skills with ability to learn, mathematical and computational skills, moderate typing skills, strong time management and organization
Ability and desire to work flexible hours, including evenings, weekends, and some holidays
Leadership and motivational skills with a team player attitude
Golf and/or tennis background is a plus

Technologies

CRM
Resort Suite

Summary

Sell new Club Memberships at Omni La Costa Resort and Spa and achieve the Club’s Membership Sales Plan
Develop and implement programs, projects, and activities to increase and retain memberships
Represent the club in relationships with external constituencies

Location: Carlsbad, CA (onsite)

Compensation: USD 100,000 - 110,000 per year

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