Country Club Membership Sales Director

Omni La Costa Resort & Spa is seeking an experienced sales professional to drive new Club Membership sales and help deliver the Club’s Membership Sales Plan.

Responsibilities

• Serve as the liaison between members and management under the Club’s Bylaws, maintaining strong member rapport
• Prospect by telephoning, conduct club tours, source leads from external sources, and send required membership correspondence
• Enroll new Members using an orientation process, including a 30/60/90 day follow-up with department heads
• Complete required new-member processing paperwork, including Membership Application and Promissory Notes, and ensure compliance with audit items
• Follow established procedures for processing applications to ensure they are complete and consistently applied
• Promote club activities to generate new sales and host prospective member functions
• Follow up with Members for referrals and remain visible in the Club during peak member usage
• Track follow-ups across telemarketing and digital efforts, plus member referrals and leads, to determine ROI for each campaign and marketing effort
• Maintain the prospect database in CRM and manage information in Resort Suite
• Plan and implement strategies designed to meet club membership goals
• Research sales promotion needs using demographics and market segmentation data to identify qualified markets to canvass
• Track performance of membership open houses and prospect events
• Support development of social activities and the calendar to help drive new sales
• Assist with member and public relations activities, including club brochures and sales collateral in coordination with the resort marketing and membership director
• Support development of the Club’s annual Marketing Plans
• Respond to member comments in line with club standards, policies, and rules; apply feedback to improve member service
• Adhere to the departmental budget
• Network with local community organizations to market the club and promote the Omni La Costa brand to drive new membership sales
• Attend Members Events, lead networking, and increase membership referrals
• Use the CRM program accurately (prospects, members, leads) and provide monthly results reporting

Requirements

• Minimum 3 years of recent commissioned sales experience
• Private club or hospitality sales experience is desirable
• Strong selling skills, including need identification, closing, and effective prospecting (including cold calling and telemarketing)
• Undergraduate degree in business, marketing, public relations, communications, hotel or restaurant, or related field is preferred
• Marketing and public relations experience is desirable, including ability to assist with Club marketing plans and implementation
• Excellent communication skills: strong verbal presentation, group presentation, and composition
• Strong networking ability with local civic and business organizations
• Administrative capability: attention to detail, timely project completion, weekly reporting and record keeping, computerized prospect tracking maintenance, moderate computer skills with ability to learn, mathematical and computational skills, moderate typing skills, strong time management and organization
• Ability and desire to work flexible hours, including evenings, weekends, and some holidays
• Leadership and motivational skills with a team player attitude
• Golf and/or tennis background is a plus

Technologies

• CRM
• Resort Suite

Summary

• Sell new Club Memberships at Omni La Costa Resort and Spa and achieve the Club’s Membership Sales Plan
• Develop and implement programs, projects, and activities to increase and retain memberships
• Represent the club in relationships with external constituencies

Location: Carlsbad, CA (onsite)

Compensation: USD 100,000 - 110,000 per year