Bryley Systems is seeking a Director of Business Development and Marketing to lead how the company grows through new revenue, stronger brand presence, and expanded relationships across New England and beyond. Based in Clinton, MA with an onsite, in-person setup, this role blends consultative selling, marketing execution, and sales operations to support long-term strategic goals.
You will own both business development and marketing performance, connecting technology solutions to client needs while guiding planning, pipeline health, and reporting. The position also includes leadership responsibilities for team development and collaboration across executive leadership and technical stakeholders.
Responsibilities
- Develop and execute strategies to drive revenue growth and acquire new clients.
- Identify, qualify, and pursue new business opportunities through networking, referrals, events, prospecting, and marketing campaigns.
- Build and maintain relationships with prospective and existing clients, business partners, and community organizations.
- Present technology solutions and consult with business leaders to understand needs.
- Oversee sales processes, including proposal development, contract administration, forecasting, pipeline management, and performance reporting.
- Develop and maintain a healthy sales pipeline and forecast future opportunities.
- Develop and implement marketing initiatives that increase brand awareness and lead generation.
- Oversee digital marketing and content across website content, social media, email campaigns, and promotional activities.
- Coordinate attendance and participation in networking events, trade shows, and community activities.
- Enhance the company’s reputation through strategic communication and thought leadership initiatives.
- Measure marketing effectiveness and adjust strategies based on performance metrics.
- Lead and mentor business development and marketing team members, fostering accountability, collaboration, and continuous improvement.
- Collaborate with executive leadership and technical teams to align on client expectations, service commitments, and business objectives.
- Participate in strategic planning and contribute to organizational growth initiatives.
- Monitor budgets and revenue performance while identifying opportunities for growth and operational efficiency.
Requirements
- Bachelor’s degree in Business, Marketing, or a related field, or equivalent professional experience.
- Minimum 5 years of sales and marketing experience.
- Previous experience in the Managed Services Provider (MSP) industry required.
- Minimum 3 years of leadership or management experience.
- Proven track record of developing business opportunities and achieving revenue growth.
- Strong strategic thinking, business planning, and organizational leadership skills.
- Excellent communication, presentation, and relationship-building abilities.
- Experience with CRM, proposal management, and marketing platforms. Knowledge of ConnectWise, QuoteWerks, Kaseya, WordPress, or similar systems is a plus.
- Valid driver’s license and ability to travel as needed for client and business development activities.
Technologies
- ConnectWise
- QuoteWerks
- Kaseya
- WordPress
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Professional development assistance
Pay and Location
Pay: USD 85,000 - 100,000 per year (USD 85,000.00 - 100,000.00 per year).
Work location: In person, Clinton, MA.
This Director role is designed for someone who can run the full loop from pipeline and proposals to marketing performance and brand positioning, while partnering with leadership and technical teams to deliver on business objectives.
