The Medical Marketing and Business Development Coordinator will help RR Surgical Associates PC strengthen its referral network by connecting with referring physicians, clinics, and healthcare organizations. This onsite role in Edison, NJ focuses on targeted outreach, relationship management, and maintaining a consistent marketing and digital presence across key channels.
Referral Network and Outreach
The coordinator will develop and execute strategic plans aimed at increasing referrals through targeted outreach and relationship-building. Daily efforts include visiting physician offices and healthcare facilities to promote the organization, distribute marketing materials, and provide education on practice specialties.
Account Management and Growth Reporting
Managing existing accounts is a core responsibility. The coordinator will maintain regular communication with current partners and work to identify opportunities that can lead to additional patient referrals. The role also includes collaborating with leadership to support business growth and providing regular updates and reports covering outreach activity and referral development.
Marketing Content and Campaign Execution
This position supports marketing across multiple platforms by developing, writing, and editing content for social media, email, web channels, advertisements, and promotional materials. Monthly email campaigns are coordinated with staff and leadership, while the coordinator can also create and run email campaigns independently when needed.
Digital Presence Maintenance
To ensure services are accurately represented online, the coordinator will maintain and review the organization’s digital presence across the website, Google platforms, and other relevant sites. This includes ensuring content remains current and supporting functioning lead sources across all platforms.
Required Qualifications
- Bachelor’s or Associate’s degree (preferred)
- 1 to 3 years of healthcare marketing, physician liaison, business development, or customer relationship experience
- Excellent communication and interpersonal skills
- Strong organizational skills and consistent follow-up
- Valid driver’s license and reliable transportation
- Experience working in a healthcare, medical practice, or healthcare marketing environment
- Knowledge of physician referrals and healthcare services
Technologies and Channels
- Social media
- Email
- Web channels
- Website
- Google platforms
- Advertisements
- Promotional content
Compensation and Location
Location: Edison, NJ (onsite)
Compensation: USD 18 to 20 per hour
