Business Development and Marketing Manager

Overview

We are seeking a Marketing and Business Development Manager to lead our Public Relations efforts. This strategic role drives the promotion of hospital services, expands market presence, strengthens brand recognition, and cultivates partnerships that increase patient volume and revenue. The position collaborates across departments to ensure consistent messaging and aligned goals, and is based at Harlingen Medical Center in Harlingen, Texas 78550.

Shift: Days • Employment Type: Full Time • Hours: 8-hour shift • Location: Harlingen Medical Center, Harlingen, TX 78550

Benefits

The role includes a comprehensive benefits package. You can expect medical, dental, and vision coverage, plus paid time off for vacation, sick days, and holidays. Bereavement leave, FMLA and other leave options are available, along with a 401K plan, tuition reimbursement, life and disability insurance, and additional benefits.

Full benefits at Prime Healthcare: https://www.primehealthcare.com/careers/benefits/

Responsibilities

• Strategic planning: Develop and execute marketing and business development plans aligned with the hospital’s goals, prioritizing growth of service lines and community outreach.
• Market analysis: Research healthcare trends, competitive activity, and community needs to identify new opportunities and areas for service expansion.
• Referral development: Cultivate and maintain strong relationships with physicians, clinics, and healthcare partners to increase referrals and patient acquisition.
• Brand promotion: Oversee advertising, public relations, digital marketing, and community engagement to enhance visibility and reputation.
• Partnership and outreach: Collaborate with local organizations, employers, and insurers to create strategic partnerships that benefit both the hospital and the community.
• Performance tracking: Monitor marketing and business development efforts using metrics and KPIs, adjusting tactics based on data-driven insights to improve results.
• Management: Oversee all aspects of business development and marketing communications, including creating, implementing, monitoring, and analyzing strategic plans and budgets to support growth.
• Collaboration: Work with leadership to drive hospital admissions, service line expansion, physician relations, post-acute strategy, and community outreach, tracking growth metrics by program, service line, and physician.

Qualifications

Applicants must meet the following requirements:

• A bachelor’s degree in Marketing, Business, Communications or a related field is required.
• Minimum three years of experience in a related field such as business development, marketing, communications, or public relations is required.
• Healthcare management experience is preferred.
• At least two years of experience in an acute care setting strongly preferred.
• Experience with project or program management is strongly preferred.
• Experience in program planning, organization, implementation and operations, including responsibility for strategic planning, marketing, communications, business development and market research.
• Strong writing, social media, communication, and leadership skills are required.
• Critical thinking skills are required. The candidate should be proactive and self-driven, able to work well independently and with others.

Employment Status: Full Time

Shift: Days

Equal Employment Opportunity

Harlingen Medical Center is an equal employment opportunity employer. We prohibit discrimination against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (as allowed by law), disability, military status, genetic information or any other basis protected by applicable laws. We also prohibit harassment of applicants or employees based on these protected categories. Know Your Rights: EEOC Know Your Rights