Affordable Home Remodeling is hiring a Sales Manager / Sales Trainer to lead and expand its home improvement sales team in Westby, Wisconsin. This hybrid and field-based role focuses on recruiting, training, coaching, and performance management to drive revenue growth and exceed sales targets.
Role Overview
You will build a high-performing sales organization by hiring top talent, strengthening sales skills through ongoing training, and holding the team accountable to measurable production goals. The position includes a compensation package with base pay, commissions, and monthly performance bonuses, with potential for a sign-on bonus for the right candidate.
Key Responsibilities
- Recruit, interview, hire, and develop high-performing sales representatives.
- Train new and existing salespeople on proven sales presentations, closing techniques, and objection handling.
- Manage, motivate, and hold the existing sales team accountable for results.
- Run regular sales meetings, provide one-on-one coaching, and deliver field training.
- Monitor sales performance, closing percentages, and individual production metrics.
- Develop and implement strategies to increase sales volume and company revenue.
- Identify performance gaps and create action plans to maximize output.
- Lead by example to foster a competitive, positive, results-driven sales culture.
- Support the continued expansion and strengthening of the sales department as the company grows.
Required Qualifications
- Strong background in home improvement sales is required.
- Proven experience in sales management, including recruiting, hiring, and training.
- Demonstrated ability to close sales and train others to close.
- Experience managing commission-based sales teams.
- Strong leadership, communication, and organizational skills.
- High motivation, competitiveness, and a goal-oriented work style.
- Ability to motivate others while maintaining accountability.
- Reliable transportation and a valid driver’s license.
- Willingness to work in the field alongside the sales team.
- Highly preferred: experience in roofing, siding, windows, doors, decks, or exterior remodeling.
Compensation and Earnings
The annual compensation range is $150,000 to $250,000, with the potential for $160,000 to $260,000+ in total annual earnings.
Compensation includes base salary plus sales commissions and monthly performance bonuses.
Benefits
- Competitive base salary
- Sales commissions
- Monthly performance bonuses
- Company gas card
- Phone allowance
- Paid vacation
- Potential sign-on bonus for the right candidate
- Significant career growth opportunities
Job Type, Location, and Travel
- Job type: Full-Time
- Work location: Westby, Wisconsin (hybrid) and field-based
- Work location details: Westby, WI 54667
- Ability to commute: Westby, WI 54667 (required)
- Willingness to travel: 50% (required)
Experience and Education
- Minimum experience: 5 years
- Experience focus: Home improvement sales required
- Education: High school or equivalent (preferred)
Application Questions
- How many years of experience do you have directly managing a sales team?
- Do you have experience in residential home improvement sales, including roofing, siding, windows, doors, or remodeling?
- What is the highest annual sales revenue a team under your direct management has generated?
- Explain how you would handle a sales representative who consistently misses their sales goals despite receiving training.
- What was the average closing percentage of your most recently managed sales team?