Home Improvement Sales Manager / Sales Trainer

Affordable Home Remodeling is hiring a Sales Manager / Sales Trainer to lead and expand its home improvement sales team in Westby, Wisconsin. This hybrid and field-based role focuses on recruiting, training, coaching, and performance management to drive revenue growth and exceed sales targets.

Role Overview

You will build a high-performing sales organization by hiring top talent, strengthening sales skills through ongoing training, and holding the team accountable to measurable production goals. The position includes a compensation package with base pay, commissions, and monthly performance bonuses, with potential for a sign-on bonus for the right candidate.

Key Responsibilities

• Recruit, interview, hire, and develop high-performing sales representatives.
• Train new and existing salespeople on proven sales presentations, closing techniques, and objection handling.
• Manage, motivate, and hold the existing sales team accountable for results.
• Run regular sales meetings, provide one-on-one coaching, and deliver field training.
• Monitor sales performance, closing percentages, and individual production metrics.
• Develop and implement strategies to increase sales volume and company revenue.
• Identify performance gaps and create action plans to maximize output.
• Lead by example to foster a competitive, positive, results-driven sales culture.
• Support the continued expansion and strengthening of the sales department as the company grows.

Required Qualifications

• Strong background in home improvement sales is required.
• Proven experience in sales management, including recruiting, hiring, and training.
• Demonstrated ability to close sales and train others to close.
• Experience managing commission-based sales teams.
• Strong leadership, communication, and organizational skills.
• High motivation, competitiveness, and a goal-oriented work style.
• Ability to motivate others while maintaining accountability.
• Reliable transportation and a valid driver’s license.
• Willingness to work in the field alongside the sales team.
• Highly preferred: experience in roofing, siding, windows, doors, decks, or exterior remodeling.

Compensation and Earnings

The annual compensation range is $150,000 to $250,000, with the potential for $160,000 to $260,000+ in total annual earnings.

Compensation includes base salary plus sales commissions and monthly performance bonuses.

Benefits

• Competitive base salary
• Sales commissions
• Monthly performance bonuses
• Company gas card
• Phone allowance
• Paid vacation
• Potential sign-on bonus for the right candidate
• Significant career growth opportunities

Job Type, Location, and Travel

• Job type: Full-Time
• Work location: Westby, Wisconsin (hybrid) and field-based
• Work location details: Westby, WI 54667
• Ability to commute: Westby, WI 54667 (required)
• Willingness to travel: 50% (required)

Experience and Education

• Minimum experience: 5 years
• Experience focus: Home improvement sales required
• Education: High school or equivalent (preferred)

Application Questions

• How many years of experience do you have directly managing a sales team?
• Do you have experience in residential home improvement sales, including roofing, siding, windows, doors, or remodeling?
• What is the highest annual sales revenue a team under your direct management has generated?
• Explain how you would handle a sales representative who consistently misses their sales goals despite receiving training.
• What was the average closing percentage of your most recently managed sales team?