Director of Marketing and Admissions

Lead marketing and admissions for a senior living community in Perrysburg, OH, where your work directly supports families, referral partners, and community occupancy goals. Majestic Care Commons of Perrysburg values Listening, Empathy, Accountability, and Decisiveness, and supports team members with benefits designed for stability and peace of mind.

What you’ll do

The Director of Marketing and Admissions (DOMA) oversees the community inquiry and admission process, ensuring each prospect receives timely, accurate information and a respectful experience. You will coordinate tours, personal visits and assessments, conversations, and ongoing follow-up, while implementing sales and marketing programs to support occupancy levels and appropriate prospective admission decisions.

• Answer inquiry calls from hospital discharge planners, families, and referral sources.
• Conduct community tours.
• Manage admission workflow by keeping bed availability and community services information up to date.
• Handle inquiries professionally with timely responses and appropriate follow-up.
• Manage occupancy, census, and support premium mix enhancement.
• Make outreach calls to outside partners including medical, insurance, legal, and financial professionals, as well as senior organizations and relevant special interest groups.
• Build and maintain referral relationships that support bed availability and new product and service awareness.
• Maintain a current database of existing and potential referral sources.
• Use company sales practices and sales tracking tools.
• Provide daily admission meeting updates to alert department heads and community staff of projected changes such as admissions, bed changes, and discharges.
• Apply bed management principles to support decision-making.
• Maintain a close working relationship with the Director of Nursing Services (DNS) and the Business Office Manager (BOM) to support efficient admission decisions.
• Recommend admission decisions to community management.
• Coordinate sales and marketing plan development and implementation, chair marketing team meetings, monitor budgets, and track results.
• Stay current on state and federal regulations and reimbursement guidelines, including Medicare and Medicaid.

What you bring

• Associate and/or Bachelor’s degree in Business/Communications (preferred).
• At least two years of equivalent experience in a sales/marketing position or Admissions Coordinator position in lieu of degree.
• Previous healthcare community relations experience (preferred).

Benefits

• Quarterly Pay Increase
• Daily Pay
• Company-Paid Life Insurance
• Telehealth Services
• Double Pay on Holidays
• Care Team Member Relief Fund