General Sales Manager

Responsibilities

• Grow the membership base by managing a structured sales funnel, following up on leads, and closing new memberships.
• Maintain a steady cadence of sales appointments and club tours through daily outreach across calls, texts, and emails, with activity adjusted for club volume.
• Actively identify prospects, conduct tours, and enroll new members via phone outreach, walk-ins, and community engagement.
• Deliver confident, high-energy sales presentations tailored to each member’s goals.
• Regularly meet or exceed weekly, monthly, and yearly sales targets.
• Build and nurture relationships with prospects and members to drive referrals and improve retention.
• Represent the club within the local community to generate new leads and enhance brand visibility.
• Contribute to a clean, welcoming environment for members and guests.
• Uphold the Anytime Fitness brand standards, safety protocols, and basic operational expectations as an ambassador.

Requirements

• Capacity to capitalize on sales opportunities and achieve sales objectives.
• Confidence when engaging new people and asking for the sale.
• High energy, a positive attitude, and coachability.
• Basic organizational skills to manage leads and follow-ups.
• Proven ability to develop and maintain positive relationships with members while delivering excellent customer service.
• Strong communication and interpersonal skills for effective interaction with members, local community contacts, and other staff and managers.
• Willingness to learn and continuously develop strong business acumen.

Benefits

• Hourly compensation.
• Clear opportunities for advancement within a growing organization.
• A supportive, performance-driven culture that rewards results.

Schedule

• Monday through Thursday: 10:00 a.m. to 7:00 p.m.
• Friday: 10:00 a.m. to 5:00 p.m.
• January requires Saturday shifts and additional weekend hours as needed.
• Hours may vary by location.