Will Tiesiera Ford is seeking an experienced Automotive General Sales Manager (GSM) to lead dealership sales operations on-site in Tulare, CA.

Lead, motivate, coach, and hold the sales team accountable
Manage the sales desk and overall deal flow
Structure desk and customer deals to maximize gross profit and closing opportunities
Collaborate closely with Sales Managers and F&I
Track daily, weekly, and monthly sales performance and adjust execution as needed
Set goals and drive the team to achieve them
Recruit, train, develop, and retain high-performing sales professionals
Own CRM activity, including follow-up, appointments, and lead performance
Monitor new and pre-owned inventory performance
Support inventory acquisition, pricing, aging, and turn
Analyze dealership KPIs and identify areas for improvement
Maintain strong customer satisfaction standards
Ensure consistent process execution across the sales department
Build a competitive, professional, accountable sales culture
Partner with dealership leadership to meet sales and profitability goals

Full-Time role with Automotive Management Experience Required
Proven automotive dealership sales management experience
Proficiency in desk and deal structuring
Ability to protect and maximize gross
Experience coaching and developing both experienced and newer sales professionals
CRM accountability understanding and familiarity with internet lead processes
Comfort managing performance by numbers and KPIs
Understanding of new and used vehicle operations
Strong closing and negotiation skills
Leads from the front and maintains high standards
Holds people accountable while building a positive team culture
Highly competitive, organized, professional, and results-driven

$10,000–$20,000 per month (DOE)
$120,000–$240,000 annual earning potential
Compensation based on automotive management experience, proven performance, leadership ability, and overall qualifications

Bilingual English/Spanish is a plus
Encouraged experience: General Sales Manager (GSM), Sales Director, Senior Sales Manager, New Car Manager, Used Car Manager
Previous Ford experience is a plus, but strong automotive dealership leadership experience is what matters most

Automotive General Sales Manager (GSM)

Job Description