Marketing and Sales Director

In this onsite marketing and sales leadership role, you will manage inquiries, track leads, build referral relationships, and drive occupancy performance in alignment with SSA guidelines. You will also support a smooth move-in experience for new residents and coordinate the transition from marketing to operations.

Key Responsibilities

• Achieve and maintain occupancy levels in accordance with SSA policy.
• Set up prospective residents in Yardi.
• Respond to inquiries as soon as possible and maintain daily lead tracking in Yardi.
• Allocate appropriate time per inquiry to answer questions and follow up so potential residents, family members, and referral sources have the information needed to make informed decisions.
• Provide responsible party(ies) with move-in packets, including necessary forms such as the financial worksheet and resident application forms.
• Communicate special resident requests or needs with the Executive Director and Director of Wellness.
• Coordinate and collect reservation and/or move-in fee and the first month’s rent payment, then deliver them to the Business Office Manager or another assigned person per the Executive Director.
• Coordinate new resident needs with appropriate community staff members.
• Share the “Meet Our Staff” handout so residents and families know who to contact for questions and concerns.
• Create an easy transition for residents from marketing to operations staff.
• Prepare and implement a marketing plan in accordance with SSA guidelines, identifying key tasks and activities that build awareness of community services and amenities.
• Focus on marketing and income-producing activities that directly impact occupancy, while avoiding involvement in daily operations functions.
• Redirect operational issues to the Executive Director for resolution.
• Conduct outreach calls as required by SSA Policies & Procedures, with requirements subject to adjustments by SSA management.
• Maintain ongoing relationships with key community referral sources that produce leads and move-ins.
• Maintain a “Primary Resource Program” for elder housing information.
• Accumulate a data bank of community resources so referral sources view the community as the “First Call Option” for elder housing questions.
• Complete marketing and occupancy reports as directed by the Executive Director.
• Analyze, develop, and communicate marketing techniques or programs that may work in the local marketplace to the Executive Director and SSA Management team.
• Complete competitive analysis at least twice per year, including pricing, services, and incentives or promotional trends.
• Prepare and maintain statistical data summarizing occupancy and inquiry history to support development of the community operating budget.
• Train and develop staff in coordination with the Executive Director to support community marketing efforts and engage in the marketing process.
• Provide marketing-related training for staff (telephone skills, inquiry sheet, tour guide, etc.) at least once each month.
• Prioritize vacant apartment renovation with the community maintenance supervisor.
• Maintain and update a Community Tour Book identifying available apartments and rental information.
• Maintain working knowledge of fire and disaster plans and responsibilities during emergency conditions.
• Perform other duties as assigned.

Required Qualifications

• Must satisfy all state health, licensure/certification, and background requirements.
• Must meet licensing requirements in the state(s) of practice.
• Ability to receive and carry out verbal or written instruction.
• Effective communication in person, over the phone, and via email with customers and co-workers.
• Ability to write and proofread routine correspondence and reports with appropriate grammar and spelling.
• Ability to make group presentations to share information or explain policies and procedures.
• Ability to perform a variety of duties, moving between tasks of differing nature with occasional distractions and interruptions.
• Ability to prioritize competing requirements to complete work in a timely manner when workload changes.
• Ability to work independently and follow through on assignments with minimal direction.
• Proficiency with computers, Windows operating system, and Microsoft Office Suite.

Education and Experience

• Bachelor’s Degree in Marketing, Business, or related field.
• Plus 3 to 5 years of experience (preferably working with the elderly or in healthcare or housing), or an equivalent combination of education and experience.

Tools and Technologies

• Yardi
• Windows operating system
• Microsoft Office Suite
• Computer
• Telephone
• Printer/copier/scanner

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Supervisory Responsibilities

This position does not have supervisory responsibilities.

Physical Demands

• Must be able to remain in a stationary position at least 25% of the time.
• Constantly operates a computer with extensive keyboard typing; routinely uses office machinery including a telephone and printer/copier/scanner.
• Frequently moves around the community to lead tours of prospective residents and/or family or community members.
• Occasionally bends or twists to reach items and lifts or carries items weighing up to 25 pounds.
• Frequently communicates with others in person, over the phone, and via email, and must be capable of effective communication in these situations.

Work Environment

• Most frequently in a climate-controlled office environment with moderate noise typical of office sounds.
• Routine visits around the community may involve exposure to moving mechanical parts, fumes or airborne particles, toxic or caustic chemicals, extreme cold (non-weather), extreme heat (non-weather), and/or vibration.
• In certain circumstances, exposure to communicable diseases and infections, other biological hazards, and various drugs and chemicals may occur.
• PPE may be required, including gloves, gowns, masks, respirators, and goggles.

Travel and Work Location

• Travel: Up to 40% local travel required.
• Work location: In person (onsite in Rathdrum, ID).

Compensation

$55,000 to $65,000 per year

Job Posting Details

• Location: Rathdrum, ID (onsite)
• Experience: Minimum 3 years
• Pay: $55,000.00 to $65,000.00 per year