Personal Training Sales Manager

Anytime Fitness is hiring a Personal Training Sales Manager for an onsite, in-person role in New Martinsville, WV. This position owns Personal Training sales performance and revenue growth across two club locations, combining leadership, coaching, and day-to-day selling to drive results and member retention.

In this full-time role, you will lead the Personal Training sales function, generate leads through consultations and follow-up, and help ensure the member and Personal Training client experience aligns with company standards.

What you’ll do

• Own Personal Training sales and Personal Training revenue across both club locations, driving consistent growth and working to exceed monthly sales goals.
• Generate leads, conduct fitness consultations, follow up with members, and convert opportunities into new Personal Training clients.
• Track key performance metrics and implement strategies to grow Personal Training revenue at both locations.
• Build strong member relationships by identifying fitness needs, educating members on Personal Training benefits, and supporting goal-based engagement.
• Lead, motivate, and hold Personal Trainers accountable to sales, service, and performance expectations.
• Coach Personal Trainers to strengthen sales skills, client relationships, appointment setting, follow-up, and overall performance.
• Lead by example through daily prospecting, follow-up, scheduling, consultations, and closing opportunities.
• Participate in events and community outreach to increase awareness of both clubs and generate new Personal Training leads.
• Maintain an exceptional experience for members and Personal Training clients that supports long-term engagement and results.
• Support consistent standards across both facilities, including equipment and the overall member experience.

What you bring

• Previous Personal Training or fitness industry experience preferred.
• Previous fitness sales experience strongly preferred.
• Passion for customer-focused sales and helping people achieve their goals.
• Strong sales, communication, and relationship-building skills.
• High ambition and competitiveness combined with compassion.
• Strong work ethic, honesty, discipline, and integrity.
• Ability to lead, motivate, and hold others accountable.
• Fun, personable attitude and team-player mindset.
• Coachable and eager to learn.
• Career-minded with a focus on professional growth.
• Ability to thrive in a fast-paced, goal-oriented environment.
• Strong organizational skills and ability to manage multiple priorities.

Compensation and benefits

• $45,000 per year base salary plus commission.
• Career advancement opportunities.
• Continuing education and professional development support.
• Complimentary membership to Anytime Fitness clubs worldwide.
• Benefits package including health, dental, and vision insurance.
• Paid time off.
• Opportunity to build and lead successful Personal Training departments across two locations.
• Employee discount and gym membership.
• Opportunities for advancement.

Schedule and job details

• Job type: Full-time
• Work location: In person (onsite)
• Monday–Thursday: 11:00 AM to 7:00 PM
• Friday: 9:00 AM to 5:00 PM (when working Saturday)
• Saturday: 9:00 AM to 12:00 PM (two Saturdays per month)