Sales Manager

West Bend Harley-Davidson in West Bend, Wisconsin is seeking an experienced Sales Manager to lead the dealership’s sales operations. The role centers on growing motorcycle, financing and insurance (F&I), and accessory sales while coaching and developing the sales team to deliver strong customer experiences. This onsite leadership position requires a proven ability to drive results in a retail motorcycle environment.

Responsibilities

• Lead, motivate, and develop the sales team
• Drive motorcycle, F&I, and accessory sales performance
• Create and execute sales strategies to exceed dealership goals
• Maintain exceptional customer satisfaction and dealership culture
• Monitor inventory, pricing, and sales processes
• Train and coach staff on product knowledge and sales techniques
• Ensure compliance with dealership policies and procedures

Requirements

• Management experience required
• Excellent communication and customer service skills
• Valid motorcycle endorsement required

Benefits

• Competitive salary plus performance-based bonuses
• Health benefits
• Paid time off
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Relocation assistance
• Vision insurance

Pay

USD 60,000 - 80,000 per year

Experience

• Sales Manager: 1 year (Required)
• H-D Sales Manager: 1 year (Preferred)

License/Certification

• Motorcycle License (Required)
• WI Sales License (Preferred)

Work Location

Onsite in West Bend, WI