General Sales Manager
Job Description
LAIRD NOLLER AUTOMOTIVE INC is hiring an experienced General Sales Manager to oversee daily sales operations and drive dealership performance in Lawrence, KS.
Responsibilities
- Lead, coach, train, and hold the sales team accountable
- Drive new and pre-owned vehicle sales volume
- Structure and desk deals while balancing gross, volume, and customer experience
- Monitor day-to-day, weekly, and monthly sales performance
- Set individual and department goals and ensure follow-through
- Run effective daily sales meetings
- Manage CRM activity, including lead response, appointments, follow-up, and closing performance
- Track traffic, closing ratios, lead sources, and salesperson productivity
- Ensure every opportunity is properly worked and followed up
- Recruit, onboard, train, and develop sales professionals
- Partner with Finance to improve deal flow, profitability, product penetration, and funding
- Support inventory management including aging, pricing, merchandising, and turn
- Review trades and support vehicle appraisals
- Identify aged inventory and develop strategies to move it
- Maintain strong relationships with lenders, vendors, and manufacturer representatives as appropriate
- Ensure dealership and manufacturer processes are followed
- Maintain high standards for compliance, documentation, and customer treatment
- Address customer concerns quickly and professionally
- Collaborate with Fixed Operations, Accounting, Marketing, and executive leadership
- Help develop advertising, sales events, inventory strategies, and monthly sales plans
- Provide accurate and timely reporting to executive leadership
- Create a culture focused on urgency, accountability, teamwork, and performance
Requirements
- Automotive sales management experience
- Proven ability to lead and develop a sales team
- Understanding of dealership financials and how volume, gross, expenses, and net profitability connect
- Ability to desk and close deals effectively
- Understanding of both new and used vehicle operations
- Comfort managing inventory and aging
- Knowledge of CRM processes and lead management
- Ability to use numbers and reporting to manage performance
- Capable of holding people accountable while maintaining a positive culture
- Strong communication skills with employees, customers, and executive leadership
- Competitive, organized, energetic, and results-driven
- Ability to make decisions and solve problems without constant direction
- Willingness to lead from the front and jump in wherever needed
- Physical ability to frequently sit, stand, walk, talk, hear, and use hands and fingers to operate computers, phones, and other office equipment
- Ability to move throughout the showroom, sales offices, dealership property, and vehicle inventory areas during the workday
- Ability to enter and exit passenger vehicles, SUVs, and trucks
- Occasionally bend, stoop, reach, crouch, or kneel while inspecting or evaluating vehicles
- Occasionally lift, carry, push, or move items up to approximately 25 pounds
- Safely operate motor vehicles as required for vehicle appraisals, inventory movement, customer assistance, or other dealership business
- Ability to work indoors and outdoors and tolerate varying weather conditions when inspecting vehicles or working on dealership lots
- Maintain visual and auditory ability necessary to perform job duties and communicate effectively
- Must be able to pass drug screen, background check, and MVR
Compensation
- Salary range: USD 10,000 - 20,000 per yearly
- Competitive management compensation
- Performance-based earning potential
Benefits
- Medical, dental, vision, and other benefits
- 401(k)
- Paid time off
- Employee vehicle benefits
- Established dealership and recognizable local brand
- Experienced executive leadership and departmental support
- Opportunity for continued advancement within the Noller organization
What Success Looks Like
- Build a consistent, profitable sales department
- Know where the department stands every day, not only at month-end
- Track the numbers, inventory, pipeline, and where deals stall
- Support each team member with clear actions to improve performance
- Celebrate wins, address problems quickly, develop people, and continuously move the department forward
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