Marketing and Sales Manager

Lead the marketing and sales strategy for Heartland Credit Union Arena in Park City, KS, coordinating event promotion, sponsorship growth, and digital presence.

Responsibilities

• Oversee all marketing, public relations, and advertising for events
• Supervise marketing collateral materials and associated vendors
• Build and maintain positive relationships with media
• Develop and manage the website and social media strategy to support and grow the Arena brand and image
• Identify and pursue new sponsorships and partners for arena and event-specific needs
• Maintain strong sponsor and premium seat holder communications
• Manage artwork and design for signage; update digital signage as event needs require
• Maintain the Sales and Marketing departmental budget as established by the Executive Director
• Work toward and meet annual marketing departmental goals and objectives
• Gather, record, and compare event attendance monthly, quarterly, and year-to-date
• Summarize monthly attendance, events, and economic impact for the Client
• Forecast event attendance and economic impact to support the annual budget
• Directly or indirectly sell venue advertising, signage, sponsorship packages, suites, premium seating, and other revenue-generating assets
• Attend and contribute at weekly senior staff meetings
• Plan and monitor special events
• Assist premium food and beverage coordination with the food and beverage department for Loge seat level
• Serve as a liaison with other event staff affecting the Loge seat level
• Attend training seminars and conferences
• Rotate Manager on Duty (MOD) responsibilities

Supervisory Responsibilities

• Directly supervise both full-time and part-time employees in the Sales and Marketing Department
• Interview, hire, and develop employees
• Assign and manage departmental work
• Address employee relations concerns in accordance with organizational policies and applicable laws

Requirements

• Four-year degree in marketing/communications or related field
• Minimum 3 to 5 years previous experience, including knowledge of public and media relations, media buying, promotional and sales development, and advertising
• Demonstrated knowledge of event center practices
• Leadership skills, proactive work ethic, willingness to learn, and ability to follow instructions
• Knowledge of Excel and Word processing programs
• Current, valid driver’s license
• Ability to read, analyze, and interpret business periodicals, professional journals, technical procedures, or governmental regulations
• Ability to write reports, business correspondence, and procedure manuals
• Ability to present information and respond to questions from managers, clients, customers, and the general public
• Ability to speak and understand English
• Ability to calculate discounts, interest, commissions, proportions, percentages, area, circumference, and volume
• Ability to add, subtract, multiply, and divide using whole numbers, common fractions, and decimals
• Ability to perform physical activities including stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, and repetitive motions
• Ability to manipulate necessary office equipment, computer software, and peripherals
• Work flexible hours including evenings, weekends, and holidays
• Willingness to travel, including overnight

Location

• Park City, KS (onsite)

Salary

• USD 51,257 - 61,730 per year

Benefits

• 401(k)
• Health insurance
• Paid time off

Physical Demands

• Work classified as light
• Up to 20 lbs occasionally, up to 10 lbs frequently, and negligible force constantly

Work Environment

• Well-ventilated, well-lighted, and temperature-controlled office environment
• Noise level is minimal day-to-day, but can be very loud during events such as concerts, sporting events, and monster trucks