Business Development Coordinator

InStore Group helps strategic CPG companies and retailers expand reach through third-party retail merchandising services. This role supports that growth by generating new opportunities, building qualified pipeline, and setting introductory meetings that move into the National Account team.

What You’ll Do

• Identify, research, and prioritize strategic CPG companies and retailers aligned with ISG’s third-party retail merchandising services.
• Use ZoomInfo to create targeted prospect lists and find accurate contact details for key decision makers.
• Run a consistent, multi-touch outreach cadence using phone, email, and LinkedIn to secure introductory meetings.
• Develop thoughtful outreach approaches designed to connect with senior decision makers who can be hard to reach through standard channels.
• Maintain detailed, accurate records of prospects, contacts, activities, and opportunities in HubSpot.
• Manage the business development pipeline in HubSpot, tracking opportunities from first contact through meeting set and handoff.
• Qualify prospects before scheduling by confirming fit, needs, decision-making authority, and timing.
• Coordinate with the sales team once meetings are set, sharing prospect background and supporting follow-up to advance opportunities.
• Track and report outreach activity, meetings set, and pipeline results to the SVP of Business Development.
• Stay current on retail, CPG, and merchandising industry trends to support relevant conversations with prospects.
• Represent ISG with professionalism and integrity in communications with prospects, clients, and industry contacts.
• Complete other tasks as assigned.

What You Bring

• 2+ years of business development, sales, or lead generation experience; merchandising, retail, or CPG industry experience is preferred.
• Experience with ZoomInfo and HubSpot (or similar prospecting and CRM tools).
• Comfort using LinkedIn for prospecting and professional networking.
• Strong written and verbal communication skills, with the confidence to engage senior decision makers.
• Ability to manage high-volume outreach while keeping pipeline records accurate in CRM.
• Self-motivated, highly organized, and able to work independently in a remote environment.
• Persistent, goal-oriented mindset with professionalism and accountability.

Role Details

Location: Dallas, TX (remote)

Schedule: Typically Monday through Friday. Additional hours or occasional travel may be required based on prospect availability, meetings, or business needs.

Employment: Salaried, full-time, primarily remote

Pay: $65,000.00 - $70,000.00 per year

Benefits

• 401(k) and 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Vision insurance
• Paid time off

Tools you’ll use: ZoomInfo, HubSpot, LinkedIn