Leads the community marketing and sales program onsite in Manteno, IL to support resident occupancy goals.

Own and run the community marketing and sales program; implement creative, effective strategies to drive optimal resident occupancy
Build relationships with local community professionals, including physicians, Senior Centers, and home health to expand referrals and collaboration opportunities
Develop and manage a positive social media presence with creative, compelling content that highlights the mission and core values of love, compassion, and dignity
Oversee multiple marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders
Coordinate marketing-to-sales execution by creating and running lead generation and customer nurturing strategies that support revenue goals through marketing campaigns and sales outreach
Conduct exceptional, tailored tours for prospective residents and family members, creating a warm, memorable experience aligned to compassion and quality care
Implement follow-up processes to nurture relationships and respond promptly to inquiries or concerns
Manage the Customer Relationship Management (CRM) tool to maintain leads, track follow-ups, and improve sales and marketing performance

Associates Degree preferred
Valid Driver’s License
3+ years of prior sales, marketing, or community outreach experience required
Assisted/Supportive Living experience preferred
Exceptional communication and interpersonal skills
Strong closing skills
Ability to analyze market trends and make data-driven decisions

Advancement and professional growth opportunities
Comprehensive medical, dental, and vision benefit packages
EAP & wellness programs
401(k) with biweekly employer match*
Outside-In Employee Referral Program
Intentional work-life balance supported with competitive Paid Time Off*
Self-service payroll & accuracy tools (Paycom)
Benefits and eligibility may vary based on employment status (full-time/part-time)

Location: Manteno, IL (onsite)

Salary: USD 65,000 - 75,000 per year

Marketing and Sales Director

Job Description