Area Sales Manager

The Area Sales Manager will grow SPAX market share in the Grand Rapids, MI territory through new business development, distributor partnerships, field activation, and market intelligence to drive revenue growth.

Responsibilities

• Expand the territory by pursuing new business opportunities and broadening channel engagement
• Forge robust relationships with dealers, distributors, and contractors to boost product adoption
• Implement field activation plans such as on site demonstrations, training sessions, and dealer events
• Spot market opportunities and convert insights into concrete growth initiatives
• Enhance SPAX brand visibility and competitive positioning within the professional construction channel
• Deliver timely market intelligence to sales leadership, marketing, and product teams
• Create and implement a territory growth plan aligned with company sales goals
• Seek and pursue new dealer, distributor, and contractor opportunities
• Broaden SPAX brand presence in Lumberyards, STAFDA, building product distributors, and professional building channels
• Cultivate enduring relationships with owners, branch managers, outside sales reps, and counter staff
• Drive profitable sales growth and deepen product penetration across assigned markets
• Strengthen distributor and dealer stocking positions through relationship management and value selling
• Convert contractors and end users through demonstrations, training, and on site engagement
• Support distributor and dealer partners with sales enablement, product education, and field support
• Lead jobsite demonstrations and product training sessions
• Act as a SPAX brand ambassador by communicating performance benefits and installation advantages
• Support regional promotions, product launches, and marketing initiatives
• Represent SPAX at trade shows, industry events, and contractor engagement activities
• Offer feedback on pricing, competitive activity, product needs, and emerging market trends
• Analyze territory performance and identify opportunities to improve market penetration
• Collaborate with leadership and cross functional teams to refine strategies based on market insights
• Keep CRM data up to date, including pipeline activity, customer engagement, and forecasting
• Coordinate with Inside Sales, Marketing, Product Management, and Operations to ensure alignment and execution
• Provide regular updates on territory performance, growth initiatives, and market opportunities
• Support initiatives that strengthen channel partnerships and drive long term market growth
• Travel: field based role with regular travel throughout the territory, including jobsite visits, distributor branches, customer meetings, and industry events; typical travel 60 to 75 percent

Territory & Market Development

• Develop and execute a territory growth strategy aligned with company sales objectives
• Identify and pursue new dealer, distributor, and contractor opportunities
• Expand SPAX brand presence within Lumberyards, STAFDA, building product distributors, and professional building channels
• Build long term relationships with owners, branch managers, outside sales representatives, and counter teams

Sales Growth & Channel Expansion

• Drive profitable sales growth and increase product penetration across assigned markets
• Strengthen stocking positions with distributors and dealers through relationship management and value selling
• Convert contractors and end users through product demonstrations, training, and on site engagement
• Support distributor and dealer partners with sales enablement, product education, and field support

Field Activation & Product Advocacy

• Conduct jobsite demonstrations and product training sessions
• Serve as a SPAX brand ambassador by communicating product performance advantages and installation benefits
• Support regional promotions, product launches, and marketing initiatives
• Participate in trade shows, industry events, and contractor engagement activities

Market Intelligence & Business Insight

• Provide feedback on pricing, competitive activity, product needs, and emerging market trends
• Analyze territory performance and identify opportunities to improve market penetration
• Collaborate with leadership and cross functional teams to refine strategies based on market insights

Operational Discipline & Collaboration

• Maintain accurate CRM data including pipeline activity, customer engagement, and forecasting
• Collaborate with Inside Sales, Marketing, Product Management, and Operations to ensure alignment and execution
• Deliver regular updates on territory performance, growth initiatives, and market opportunities
• Support company initiatives that strengthen channel partnerships and drive long term market growth

Travel

• Field based role requiring regular travel throughout the territory, including jobsite visits, distributor branches, customer meetings, and industry events; travel typically ranges from 60 to 75 percent

Benefits

• Health coverage including medical, dental, and vision after 30 days
• Eligible for incentive plan
• Employee referral bonus of 2000 USD
• Paid time off available after 90 days
• 401(k) plan with company match after 6 months

Our Purpose & Culture

Our mission is to create opportunity through growth for the people who build, the teams who support them, and the communities they serve. We design and manufacture engineered fastening solutions professionals trust to perform, delivering work that is safer, stronger, and more efficient. Through innovation, quality, and disciplined execution, we provide products that stand behind the structures people rely on.

• In Service to Others
• Do the Right Thing
• We Get It Done
• Empowerment
• Be Positive

Why This Role Matters

The Area Sales Manager is pivotal to expanding SPAX market share across professional construction channels. The role centers on developing new business, strengthening distribution partnerships, and increasing contractor adoption within Lumberyards, Distributors, and professional building material channels. It is a field driven role focused on disciplined market development, relationship building, and hands on product advocacy. Success in this position drives revenue growth, elevates brand awareness, and strengthens long term channel viability in the territory.