Community Liaison - Account Manager/Business Development/Marketing/Outreach

Community Liaison covering Minnesota Territory (Grand Forks, Detroit Lakes, or Fargo) to support a 24-bed inpatient psychiatric unit, handling marketing, sales, and relationship-building to generate demand and collaborate with the Director of Business Development and referral sources.

Responsibilities

• Demonstrate and apply Sales Excellence standards and Service Recovery processes.
• Serve as liaison between the facility and referral sources, implementing service-oriented action plans aligned with referral needs.
• Act as a community resource and representative for the facility.
• Conduct facility tours for key stakeholders.
• Participate actively in Business Development team meetings.
• Provide timely marketing reports, updates, and Service Recovery opportunities to the Director of Business Development.
• Maintain documentation for top accounts, key contacts, planning reports, client profiles, competitive profiles, and updates as required by the Director of Business Development.
• Build and sustain positive relationships with current referral sources and identify additional sources.
• Maximize field time with an average of 8-10 in-person contacts per day with assigned referral sources to discuss facility programs, treatment philosophy, clinical outcomes, and satisfaction data.
• Develop and communicate sales messaging for each program and target audience.
• Identify, develop, and communicate a strategic sales plan for existing and potential referral sources within the territory and target markets, incorporating relevant research.
• Assess, develop, and implement sales activities to maximize market penetration and identify potential accounts in targeted segments, as approved by leadership.
• Monitor referral inquiries and admissions statistics daily.
• Analyze weekly sales action plans for effectiveness and adjust as needed.
• Maintain awareness of industry trends and anticipated market changes; use insights to inform planning.
• Facilitate timely, accurate communication and foster cooperation among the facility, referral sources, patients, families, and the community.
• Maintain up-to-date information in MedSeries 4, MIDAS, and MEDIK, including daily contacts and current account data.
• Show proficiency with proprietary reports to plan sales activity.
• Complete required reports and information requests promptly (expense reports, sales call plans, post-call follow-ups).
• Participate in off-hours sales and community activities as needed by leadership and facility needs.

Requirements

• Bachelor’s degree in marketing, business, or related field required; experience may substitute on a case-by-case basis.
• Prior marketing and/or sales experience within a behavioral healthcare setting is preferred.
• Three years minimum documented experience in referral development, account management, sales growth, and physician relationships is preferred.
• Valid driver’s license required.

Technologies

• MedSeries 4
• MIDAS
• MEDIK

Benefits

• Competitive compensation
• Excellent medical, dental, vision, and prescription drug coverage
• 401(k) with company match and discounted stock plan
• Long-term and short-term disability
• Flexible Spending Accounts and Healthcare Savings Account
• Life insurance
• Career development opportunities within the company
• Tuition assistance
• Rewarding work environment