National Sales Manager

Responsibilities

• Design and implement a nationwide go-to-market sales plan aimed at achieving revenue and margin targets.
• Identify and prioritize growth opportunities across channels such as specialty retail, big box, e-commerce, distilleries, wineries, and lifestyle accounts.
• Set annual sales plans, forecasts, and key performance indicators.
• Cultivate and maintain relationships with major national and regional accounts.
• Negotiate pricing, terms, and promotional strategies with key customers.
• Identify, prospect, and onboard new accounts aligned with brand positioning.
• Manage multiple sales channels including wholesale, distributor groups, and strategic partnerships.
• Fine-tune go-to-market strategies by channel to ensure consistent brand presentation and product assortment.
• Lead, coach, and develop internal sales team members and independent rep agencies.
• Set clear performance expectations and drive accountability to targets.
• Collaborate with HR and leadership on hiring, onboarding, and performance management.
• Work closely with marketing, product, and operations to align on product launches, inventory planning, and promotional initiatives.
• Provide market feedback to inform product development and merchandising strategies.
• Own sales forecasting, pipeline management, and reporting cadence.
• Analyze sales performance, customer trends, and market data to guide decision-making.

Requirements

• 7 to 10+ years of sales experience in apparel, headwear, or related consumer goods.
• Proven track record of meeting or exceeding national sales targets.
• Strong network of relationships within key retail channels.
• Experience managing independent sales reps and/or agencies.
• Excellent negotiation, communication, and presentation skills.
• Highly analytical with experience in forecasting and sales planning.
• Ability to travel as needed, approximately 30 to 50 percent.

Technologies

• ERP systems
• CRM systems
• Sales analytics tools

Benefits

• Competitive base salary plus performance-based bonus
• 401(k) with company match
• Health care (medical, dental, vision)
• Employee Assistance Program
• PTO including vacation, personal days, and nine company holidays
• Opportunities for continuing education and professional growth
• Employee product discounts
• Free hats
• Travel and expense reimbursement

Key Competencies

• Strategic thinking with a strong execution focus
• Leadership and team development
• Relationship-building and influence
• Results-driven mindset with a growth orientation
• Strong business acumen and financial understanding

Key Competencies (LOMINGER)

• Drive for Results – consistently meets revenue targets and motivates teams to exceed goals
• Strategic Agility – anticipates future needs and crafts effective strategies
• Customer Focus – builds durable customer relationships and delivers tailored solutions
• Managing and Measuring Work – sets clear goals, tracks progress, and ensures accountability
• Negotiating – secures favorable outcomes with key accounts and partners
• Building Effective Teams – fosters collaboration across internal and external stakeholders

Company overview

Imperial has earned recognition from the Association of Golf Merchandisers (AGM) and is noted in Golf Datatech sources.