Design and implement a nationwide go-to-market sales plan aimed at achieving revenue and margin targets.
Identify and prioritize growth opportunities across channels such as specialty retail, big box, e-commerce, distilleries, wineries, and lifestyle accounts.
Set annual sales plans, forecasts, and key performance indicators.
Cultivate and maintain relationships with major national and regional accounts.
Negotiate pricing, terms, and promotional strategies with key customers.
Identify, prospect, and onboard new accounts aligned with brand positioning.
Manage multiple sales channels including wholesale, distributor groups, and strategic partnerships.
Fine-tune go-to-market strategies by channel to ensure consistent brand presentation and product assortment.
Lead, coach, and develop internal sales team members and independent rep agencies.
Set clear performance expectations and drive accountability to targets.
Collaborate with HR and leadership on hiring, onboarding, and performance management.
Work closely with marketing, product, and operations to align on product launches, inventory planning, and promotional initiatives.
Provide market feedback to inform product development and merchandising strategies.
Own sales forecasting, pipeline management, and reporting cadence.
Analyze sales performance, customer trends, and market data to guide decision-making.

7 to 10+ years of sales experience in apparel, headwear, or related consumer goods.
Proven track record of meeting or exceeding national sales targets.
Strong network of relationships within key retail channels.
Experience managing independent sales reps and/or agencies.
Excellent negotiation, communication, and presentation skills.
Highly analytical with experience in forecasting and sales planning.
Ability to travel as needed, approximately 30 to 50 percent.

Drive for Results – consistently meets revenue targets and motivates teams to exceed goals
Strategic Agility – anticipates future needs and crafts effective strategies
Customer Focus – builds durable customer relationships and delivers tailored solutions
Managing and Measuring Work – sets clear goals, tracks progress, and ensures accountability
Negotiating – secures favorable outcomes with key accounts and partners
Building Effective Teams – fosters collaboration across internal and external stakeholders

Imperial has earned recognition from the Association of Golf Merchandisers (AGM) and is noted in Golf Datatech sources.

National Sales Manager

Job Description