Sales Manager

Sales Manager, Eastern U.S. is a remote role based in the New York/New Jersey area, responsible for driving sales growth across the Eastern United States with a strong focus on the New York/New Jersey market.

Territory & Market Focus

• Lead sales growth across the U.S. East Coast, with an emphasis on the New York/New Jersey market.
• Manage distributor, broker, and direct customer relationships across relevant retail, grocery, food service, and other customer channels.

Key Responsibilities

• Own and manage relationships with distributors, brokers, and direct customers, serving as a trusted commercial partner and proactively resolving customer issues.
• Own and achieve the annual sales budget for distributors and direct customers in the territory.
• Plan, manage, and execute the annual Trade Promotion Calendar and Trade Spend Budget.
• Ensure inventory management effectiveness by minimizing out-of-stocks and avoiding overstocking at distributor and customer levels.
• Manage compliance with Distributor Agreements, including pricing, terms, and execution standards.
• Coordinate and support execution of marketing programs, promotions, and new product launches.
• Conduct regular market visits to improve product distribution, shelf placement, merchandising, and brand visibility.
• Maintain effective communication with Chinese-speaking distributors, brokers, and customers to support relationship management, negotiations, issue resolution, and execution.
• Develop and maintain relationships with key decision-makers across distributor, broker, retail, grocery, food service, and other relevant channels.
• Create monthly sales forecasts, business performance reviews, and inventory reports.
• Provide weekly sales updates summarizing market visits, customer activity, and key opportunities and issues.
• Contribute to annual budget development and long-term strategic planning.
• Prepare ad-hoc reports, project updates, and presentations as needed.
• Monitor and analyze market, competitive, pricing, promotional, and new product activity within the Food & Beverage/FMCG sector.
• Translate insights into actionable recommendations and share them with Sales and Marketing to guide strategy and execution.
• Identify new business, channel, and distribution opportunities to expand sales networks.
• Identify opportunities to increase distribution, improve retail execution, and strengthen brand presence across the territory.
• Develop recommendations using customer feedback, market observations, competitive activity, and sales performance.

Requirements

• 5+ years of field sales experience in the FMCG, grocery, and/or Food & Beverage industry.
• Demonstrated experience managing multi-state territories and working directly with customers, distributors, and/or brokers.
• Diploma or bachelor’s degree in Business Administration, or equivalent relevant professional experience.
• Bilingual proficiency in English and Chinese (Mandarin or Cantonese), with ability to conduct business discussions, negotiations, presentations, and relationship management in both languages.
• Experience supporting trade promotions, retail execution, and new product launches.
• Strong business acumen with a demonstrated ability to drive results and meet sales objectives.
• Excellent communication and interpersonal skills to manage internal and external stakeholders and build business relationships.
• Strong problem-solving and analytical skills with sound professional judgment.
• High attention to detail, with effective time and priority management.
• Advanced proficiency in Microsoft Office, particularly Excel, Outlook, PowerPoint, and Teams.
• Ability to work independently while managing a large geographic territory and collaborating cross-functionally.
• Reliable transportation for travel in the assigned territory and ability to transport others as required.
• Must be legally authorized to work in the United States without current or future employer sponsorship.
• Ability to travel domestically and occasionally to Canada for business purposes.
• Must meet company travel and driving requirements, including maintaining a satisfactory driving record where permitted by law.

Tools & Technologies

• Microsoft Office
• Excel
• Outlook
• PowerPoint
• Teams

Remote Work Environment

• Remote role based in the New York/New Jersey area.
• Work primarily from a professional home office, with proximity to key customers, distributors, airports, and transportation hubs.
• Regular collaboration with Sales, Marketing, Supply Chain, and North American headquarters, with the ability to work independently across a broad geographic territory.

Working Hours

• Some scheduling flexibility, with general availability expected during core business hours of 9:00 am to 5:30 pm (EST).
• Occasional evening or weekend work may be required based on business needs, customer demands, or travel schedules.

Travel Requirements

• Up to 50% travel across the assigned Eastern U.S. territory for customer and distributor meetings, market visits, retail execution, trade events, and business development.
• Primarily regional travel, with potential overnight trips depending on business priorities and market opportunities.
• A valid driver’s license and reliable transportation are required.

Compensation & Benefits

• Base salary range: $80,000 to $90,000 USD per year + discretionary bonus (based on individual and company performance).
• Final compensation determined based on experience, qualifications, and geographic location.
• Travel and business expense reimbursement, including mileage, parking, and tolls.
• Medical, dental, and vision insurance.
• 401(k) with company matching.
• Paid time off and company holidays.
• Life insurance.
• Dental insurance.
• Health insurance.
• Vision insurance.

Equal Employment Opportunity

Vitasoy USA is an equal opportunity employer and considers all qualified applicants without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status.

If you require an accommodation with the application process, call (647) 613-4090 or email [email protected].

Hiring Process & Technology Notice

• Human recruiters review and evaluate applications.
• This job board uses native algorithmic and AI tools to surface relevant applications based on qualifications in the posting.
• These platform tools do not make employment decisions, issue automated rejections, or replace human discretion.