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Job Description

Waters Edge of Lake Wales OPCO LLC is seeking a Sales Manager to help build and sustain a thriving senior living census for the assigned community in Lake Wales, Florida. In this onsite role, you will guide prospects and families through every step of the sales process, maintain momentum on opportunities, and help close new residents.

Role overview

The Sales Manager position is focused on strengthening census and revenue by leading high-touch outreach, counseling families through decision-making, and closing confidently. Compensation is structured as a base plus commission, with support provided through leads, training, and marketing resources.

Key responsibilities

  • Build and maintain census within the assigned community.
  • Guide and counsel prospects and families through the sales process.
  • Proactively follow up on opportunities with vigor and professionalism.
  • Close sales confidently and secure new residents.

Requirements

  • Minimum 1 year of experience in Assisted Living Sales and Leasing.
  • Passion for senior citizens and a proven track record improving census and revenues within Senior Living communities.
  • Ability to work flexible hours, when necessary, to accommodate the schedules of potential residents and families.
  • Strong focus on mastering the internal CRM to maintain an accurate database of leads and opportunities and support ongoing resident census growth.

Tools and technologies

  • Internal CRM

Compensation and benefits

  • Salary: USD 90,000 - 150,000 per year.
  • Base plus commission compensation.
  • Comprehensive benefits package including health, dental, and vision insurance.
  • Generous paid time off and holiday pay.
  • Continuous professional development opportunities.
  • A supportive and collaborative team environment.
  • Performance-based incentives and the opportunity to make a difference for seniors and their families.

What sets the role up for success

  • High lead volumes averaging over 165 new inquiries monthly.
  • Partnerships with leading third-party providers such as A Place for Mom and local paid placement companies and representatives.
  • A fully integrated contact center that manages incoming calls, lead entries, appointments, and tour setups.
  • Robust corporate-generated SEO and PPC campaigns driving consistent leads.
  • Dedicated Sales Assistants supporting administrative tasks.
  • Comprehensive Sales and Marketing training programs combining community and corporate training with ongoing development opportunities.
  • Commitment to keeping the community updated, professionally decorated, and beautifully appointed.

Background screening

This position requires a background screening as mandated by Florida law. For more information on background screening requirements, please visit https://info.flclearinghouse.com.

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