Sales Manager - Marine and Powersports

Join a marine and power sports dealership in Poynette, WI and help lead a sales team focused on strong customer experiences, healthy turnover, and consistent revenue growth. This full-time Sales Manager role is tentatively scheduled to begin in January 2027, and the team is currently building a candidate pool as applications are accepted.

What you’ll do

• Partner with other Sales Managers to drive overall sales performance while maintaining a seamless customer experience.
• Lead and oversee the sales team, supporting customers from the first greeting through closing the sale.
• Work with the General Manager to develop and implement strategic sales plans to achieve and exceed sales goals.
• Monitor and optimize inventory daily to maintain the ideal stock mix for maximum turnover and profitability.
• Coordinate across departments including F&I, Accounting, Operations, Service, and Parts to improve the sales process.
• Track and manage customer interactions by ensuring leads are logged and followed up using a CRM system.
• Coach and mentor sales associates, setting ambitious yet attainable sales targets and providing ongoing support.
• Enforce best practices in sales techniques to keep performance consistent and effective across the team.
• Run sales meetings and training sessions that strengthen team performance.
• Ensure compliance with company policies and provide coaching and guidance to direct reports as needed.
• Complete timely performance evaluations, including new hire assessments and annual employee reviews.

What you bring

• 3–5 years of experience in marine or power sports vehicle sales (required).
• Proven success meeting and exceeding sales targets.
• Exceptional customer service, negotiation, and closing skills.
• High motivation, strong goal orientation, and a track record as a team leader.
• Strong written and verbal communication skills.
• Proficiency with CRM and inventory management software.
• High school diploma required; additional education or certifications are a plus.

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Retirement plan
• Employee discount

Schedule: Tuesday through Friday, 8:00AM–6:00PM; Saturday, 8:00AM–3:00PM.
Job type: Full-time.
Work location: In person (Poynette, WI 53955).
Experience note: Boat Sales 4 years (required).

Important: Applications are being accepted and interviews are not expected immediately. Qualified applicants will be contacted as the hiring process moves closer to the anticipated January 2027 start date.