Area Sales Manager

BSN Sports is hiring an Area Sales Manager for a hybrid role based in Arizona. This position focuses on improving sales performance, protecting gross margin, and growing market share across an assigned territory through hands-on leadership, coaching, and field support.

In this role, you will lead the front line alongside Sales Pros, help build and recruit future talent, and contribute to regional planning, events, and team training activities. Success is measured by meeting or exceeding sales and margin goals while strengthening account performance and forecasting accuracy.

Role Focus

• Optimize sales, gross margin, and market share in the assigned territory.
• Ensure Sales Pros meet or exceed sales and margin goals.
• Evaluate account performance reviews to support budget and product sales forecasting.

Responsibilities

• Coach and train Sales Pros on product knowledge, professional sales techniques, company culture, and procedures.
• Motivate Sales Pros to exceed goals and build professional sales habits.
• Resolve problems on a timely basis and ensure Sales Pros adhere to company policy.
• Travel in the field with Sales Pros to develop new accounts and increase sales in existing accounts (expected to be ten (10) or more business days per month).
• Develop a pipeline of future Sales Pros by interviewing and recruiting top talent.
• Assist the Regional Sales Director and Sales VP with planning and presentations for sales meetings.
• Participate in regional trade shows, lead weekly regional sales huddles, and facilitate team and individual training sessions.

Qualifications

• 2+ years prior sales team management experience (5-10 direct reports).
• 3+ years prior B2B sales experience with a proven record of success.
• Experience recruiting and training new employees.
• Strong coaching capability and results orientation.
• Motivational leadership and ability to build a team.
• Client focus, strong written and verbal communication, and ability to build trust and gain commitment.
• Servant leadership, high integrity and strong moral character, effective planning and organizing, and solid technical/professional knowledge.
• Bachelor’s degree from a 4-year university preferred.

Travel, Work Style, and Schedule

• Full-time hybrid: must reside and travel at least 2-3 days per week in the territory.
• Hours may vary based on team and customer needs; evenings and weekends may be required.
• Travel includes field time with Sales Pros (expected 10+ business days per month) plus participation in regional Coaches Clinics/Shows, conferences, and territory events.
• Physical requirements include regular periods of sitting, standing, bending, lifting, and driving across home office, school, community, and event environments.

Benefits

• Salary plus bonus opportunity.
• Sales management training program.
• Annual recognition event.
• Comprehensive health care benefits, plus HSA employer contribution and FSA opportunities.
• Wellbeing program.
• 401(k) plan with company matching.
• Company paid Life, AD&D, and Short-Term Disability.
• Generous My Time Off & paid holidays.
• Varsity Brands ownership program.
• Employee Resource Groups.
• Access to financial coaching and a member-owned credit union.
• St. Jude partnership and volunteer opportunities.
• Employee perks including discounts on personal apparel and equipment.

Values

• Service: lead with heart and champion community.
• Passion: love what we do and fuel purpose.
• Integrity: do what we promise and own actions and decisions.
• Respect: earn it by giving it because everyone deserves it.
• Innovation: never stop striving to be better for ourselves and our community.
• Transparency: committed to openness and honesty in everything we do.