Business Development Manager

Grow occupancy through high-trust relationships as a field-based Business Development Manager for American House Senior Living Communities in Sarasota, FL. This role is built for an external, referral-driven sales professional who enjoys being visible in the community, strengthening partnerships, and turning qualified conversations into tours and move-ins.

What you’ll do

• Develop and maintain referral relationships with hospitals, case managers, rehabilitation centers, physicians, home health agencies, hospice providers, and other senior-focused professionals.
• Establish a consistent, professional presence across local healthcare and community networks to increase visibility and credibility.
• Represent American House at networking events, industry meetings, and community outreach opportunities.
• Generate qualified referrals that convert into tours and move-ins.
• Build and manage a consistent external sales pipeline to support occupancy growth.
• Track referral activity and conversion performance using CRM systems, including WelcomeHome (preferred) and Yardi.
• Execute a structured weekly outreach plan with in-person visits, calls, and events.
• Identify new referral sources, expand market reach, and enhance community presence throughout the local market.
• Leverage regional trends, including seasonal population shifts (such as snowbird activity), to drive results.
• Build strong relationships with hospital discharge planners and care coordinators.
• Monitor local competitors and share insights that support strategic decision-making.
• Partner closely with internal sales teams to ensure seamless lead handoff and follow-up.
• Align on sales strategies, conversion goals, and occupancy targets, including weekly reporting with the Executive Director.

Weekly performance focus

You will meet weekly with the Executive Director to report metrics tied directly to growth and execution, including:

• Referral volume and quality
• Conversion rates (lead tour move-in)
• Expansion of the active referral network
• Consistent outreach activity and engagement
• Overall contribution to occupancy growth

What you bring

• 3+ years of experience in outside sales, healthcare marketing, or senior living (required).
• Strong understanding of referral-based sales and relationship development.
• Proven ability to build partnerships and deliver measurable results.
• Excellent communication, networking, and interpersonal skills.
• Self-motivated and able to work independently in a field-based role.
• Experience with CRM systems; Yardi preferred.

Work environment

• Field-based with 100% daily travel throughout the assigned region and territory.
• Frequent in-person meetings with referral partners and community stakeholders.
• Occasional evening and weekend events.