Business Development Manager-Automotive Aftermarket (Wheels & Accessories)

The Wheel Group is seeking a Business Development Manager for an outside sales role in the automotive aftermarket, focused on wheels and accessories. The position is based in New Haven, CT and centers on hands-on field prospecting, cold calling, and customer visits to build a consistent pipeline across an assigned territory.

Role Overview

This role supports business growth by prospecting for new opportunities, qualifying prospects, and managing the sales process from first contact through closing. Success depends on consistent field activity, accurate pipeline management in CRM, and effective collaboration with internal teams to support customer experience and long-term account development.

Key Responsibilities

• Spend the majority of time in the field generating new business opportunities through prospecting, cold calling, and in-person customer visits.
• Conduct back-to-back sales calls and customer visits throughout the assigned territory to build and sustain a consistent pipeline.
• Identify, qualify, and pursue new customer opportunities using networking, referrals, cold calling, and in-person prospecting.
• Own the complete sales cycle, including presenting, negotiating, and closing new business after prospecting and qualification.
• Meet or exceed daily, weekly, and monthly activity goals, including customer visits, prospecting activities, and acquisition of new accounts.
• Develop strategic territory plans to support market penetration and revenue growth.
• Build strong relationships with new customers and partner with internal account teams to support long-term growth.
• Maintain accurate CRM records, including pipeline activity, customer visit documentation, and sales forecasts.
• Research market trends, competitors, and additional growth opportunities within the territory.
• Collaborate with Sales, Marketing, and Operations to help ensure a seamless customer experience.

Required Qualifications

• Experience selling wheels, tires, accessories, performance products, or other automotive aftermarket product lines.
• Experience calling on automotive retailers, distributors, dealers, warehouse distributors, or wholesale customers.
• Proven ability to prospect, cold call, and develop new business within an assigned territory.
• Proven ability to grow new business while building long-term customer relationships.
• Strong business acumen to identify market opportunities and grow market share.
• Strong communication, relationship-building, presentation, and negotiation skills.
• Self-motivated approach with the ability to work independently in a field-based outside sales environment.
• Experience managing sales activity, customer information, and pipeline opportunities through a CRM.

Location and Pay

• Location: New Haven, CT (onsite)
• Salary: USD $55,000 per year (From $55,000.00 per year)
• Work Location: On the road

Company Mission

As part of The Wheel Group, this role focuses on driving new customer growth by identifying opportunities, prospecting, and acquiring new business throughout an assigned territory.