Marketing and Sales Director

Responsibilities

• Directs the community marketing and sales program, crafting innovative strategies to maximize occupancy and revenue.
• Builds and sustains partnerships with local professionals including physicians, senior centers, and home health providers to strengthen referral sources and collaboration opportunities.
• Maintains a positive social media presence with engaging content that highlights our mission and values of love, compassion, and dignity.
• Oversees multiple marketing channels, including paid advertising, digital platforms, and traditional outreach, to engage residents, employees, and stakeholders.
• Aligns marketing and sales by designing and executing lead generation strategies.
• Drives revenue by nurturing relationships and blending marketing campaigns with targeted sales outreach.
• Ensures alignment between marketing efforts and sales activities to support overall business goals.
• Delivers tailored, high-quality tours for prospective residents and families, offering a warm and memorable experience that reflects compassionate, high-quality care.
• Implements follow-up plans to nurture relationships and promptly address inquiries or concerns.
• Manages the Customer Relationship Management (CRM) system to organize leads, track follow-ups, and optimize marketing and sales efforts.

Requirements

• Associate degree preferred
• Valid driver's license required
• Minimum 3 years of experience in sales, marketing, or community outreach
• Assisted living or supportive living experience preferred
• Excellent communication and interpersonal skills
• Strong closing skills
• Ability to analyze market trends and make data-driven decisions

Benefits

• Unlimited growth opportunities
• Medical, dental, and vision coverage available
• Work-life balance with paid time off
• EAP and Maven family planning program
• 401(k) employer match biweekly
• Self-service payroll
• Daily pay options
• 401(k) matching
• Employee assistance program
• Paid time off
• Professional development assistance
• Referral program
• Vision insurance

Work Location

On-site in Effingham, IL