Regional Turf Sales Manager

Regional Turf Sales Manager position at GREENMARK EQUIPMENT LLC (onsite) supporting Turf and CCE growth across Southwestern Michigan and Northern Indiana.

Responsibilities

• Analyze, understand, and track growth opportunities in the assigned GreenMark market using market and sales tools such as Deere Market Share, EDA, and CRM
• Support metric goals for market share, profitability, and inventory management, with plans tied to location objectives
• Assist with planning for new and used equipment sales, including support for unit budget forecasts
• Support identification and strategic conversion of high potential commercial and governmental customers, maintaining existing relationships
• Help develop and manage incentive programs (including discretionary budget, pool funds, medallion), monitoring spend and impact against regional sales performance goals
• Operate as Turf and CCE Sales Manager at assigned locations, including:
  • Leading sales meetings
  • Assisting with hiring and coaching sales staff
• Coordinate with sales professionals to gather feedback and understand developing trends
• Communicate individual goals and key approaches to sales professionals based on regional goals
• Conduct bi-weekly one-on-ones with assigned salespeople
• Hold reps accountable to performance standards using CRM and KSM
• Share best practices and implement consistent processes across the Sales Department and with organization leadership
• Maximize usage of Finance programs to support new and used equipment sales
• Maintain commission accountability for monthly submissions:
  • Review and approve commissions prior to payroll submission
• Support outside sales execution by planning road schedules and riding along on road days to evaluate techniques
• Hold reps accountable to the Sales Process through role play, focused on sales skills and asking for the sale
• Lead hiring and development of sales staff
• Complete annual employee evaluations for direct staff
• Collaborate with sales management on tactical deal support, including activities tied to equipment leasing, lease maturity, and lease management
• Partner with sales management to maintain a measurable, consistent reconditioning policy and used equipment process across the organization
• Manage the GreenMark reconditioning process and approve repair quotes for used equipment at responsible locations
• Assist with development of sales and finance programs for used equipment in collaboration with sales

Requirements

• 3 to 5 years of sales experience with comprehensive understanding of Turf and CCE equipment dealer operations, business systems, and sales support tools
• 1 year of prior management experience, or demonstrated willingness and ability to learn management techniques
• Ability to analyze market conditions, external factors, and internal data to anticipate future trends
• Ability to develop strategic vision, sustainable growth plans, and major milestones with metrics
• Ability to set performance goals and build tactical plans to execute
• Ability to communicate and collaborate effectively one-on-one, in a group, and across the organization
• Good understanding of financial principles related to Sales Department operations
• Experience with John Deere and competitive products
• Ability to develop and motivate others through coaching, knowledge sharing, and modeling
• Bachelor’s Degree or equivalent experience

Technologies

• Deere Market Share
• EDA
• CRM
• KSM

Benefits

• Excellent health benefit package begins 1st day
• Paid Holidays
• Paid Time Off
• 401k with company match
• Tool discounts
• Company provided uniforms
• First shift work schedule
• Career stability
• Efficiency and team bonuses
• Company paid training

Multiple Location Responsibility (Onsite)

• Hastings
• Athens
• LaGrange
• Jonesville
• Three Rivers