Retail Business Development Manager

Seaside Casual is seeking a Retail Business Development Manager (hybrid) in Sussex, WI to drive profitable retail growth. This role focuses on building customer relationships, identifying needs, and delivering measurable sales results through direct engagement, product demonstrations, and territory planning.

You will act as a trusted resource and advisor for both new and established accounts, using customer and market insights to support growth objectives while collaborating closely with sales and cross-functional partners.

Key Responsibilities

• Achieve individual sales goals while driving profitable retail growth.
• Establish rapport and credibility with new customers.
• Adapt selling techniques to match customer needs and improve outcomes.
• Engage customers to create urgency and business growth through calls, trips, meetings, emails, presentations, and quotations.
• Develop plans that support growth objectives.
• Identify customer needs and help customers understand solution fit, benefits, and value.
• Participate in planning and ongoing review of territory performance.
• Provide detailed monthly plans and reporting for sales trip activity, using Salesforce to record activity and collaborate with the Director of Sales.
• Develop understanding of market-specific insights to guide outreach and opportunities.
• Travel to customer locations or key conferences and meetings (up to 60%) to demonstrate products.
• Support the team by developing quotes and processing orders as required.
• Serve as an accountable business leader and provide support to less tenured sales team members.
• Collaborate with team members and cross-functional partners to help customers reach their goals.
• Present solutions with strong problem-solving skills.
• Seek to understand account needs and maintain routine communication with Marketing and Sales.
• Help with trade show planning preparation, including shipment prep, New Product Development insights, live training, and in-person customer home office meetings.
• Make accommodations to be at the Headquarters office in Sussex, WI for strategic planning meetings.
• Utilize required software and tools, including CRM and customer interaction platforms (Salesforce, Orum, ZoomInfo, Nextiva), to record interactions and insights and improve operational efficiency.
• Review and analyze marketing data for incoming leads and respond appropriately and promptly.
• Use current and future software tools to identify opportunities within target accounts.

Requirements

• Minimum of 1 year of experience in sales.
• Valid driver’s license and a personal vehicle with insurance.
• Excellent verbal and written communication skills and strong listening skills.
• Strong customer focus with the ability to build rapport through networking, product demos, and sales presentations.
• Deep understanding of the industry, product, market trends, and competitive landscape.
• Experience with CRM software such as Salesforce.
• Proficiency in Microsoft Word/Google Docs and Microsoft Excel/Google Sheets, plus cloud-based computer programs.
• Proficiency in internet-based research, analyzing data, and using statistical software to make informed decisions.
• Ability to understand and execute instructions (written, oral, or diagrammatic).
• Solutions-oriented approach with dedication to quality and ability to problem-solve.
• Ability to collaborate and function as a supportive team player.
• Strong multitasking and prioritization skills.

Role Details

• Location: Sussex, WI (hybrid)
• Job Type: Full-Time, Exempt
• Reports to: Director of Sales
• Purpose of Position: drive profitable growth with new and existing customers by actively seeking out and engaging customer prospects and aligning Seaside Casual offerings to customer needs.
• Position Overview: considered a resource and advisor through engagement with new and established accounts via phone calls, Zoom calls, emails, site visits, home office visits, and face-to-face interaction.
• What Success Looks Like: achieves sales results, delivers a positive customer experience, and leads by example within the organization.

Physical Demands and Work Environment

• Ability to perform work remotely, with expectation to be on-site or traveling for client engagements as required.
• Frequently required to talk, hear, sit, twist, use hands and fingers, handle, feel, and reach with hands and arms.
• Regularly required to stand and walk.
• Regularly lift and/or move up to 5 pounds, and occasionally lift and/or move up to 20 pounds.
• Specific vision abilities required: close vision, color vision, and depth perception.
• Ability to travel within the Regional territory.

Technology and Tools

• Salesforce (CRM)
• Orum
• ZoomInfo
• Nextiva
• Zoom
• Microsoft Word
• Google Docs
• Microsoft Excel
• Google Sheets
• Cloud-based computer programs