Sales Development Representative (SDR)

Princeton Identity Inc. is seeking a results-oriented Sales Development Representative to join its team in a hybrid role based in Robbinsville, New Jersey. This full-time position focuses on outbound lead generation, prospect qualification, and pipeline development, using HubSpot as the core CRM while working closely with marketing, product, and senior sales to move early-stage opportunities forward.

Responsibilities

• Identify potential clients through LinkedIn, targeted databases, and industry research to build a robust target list.
• Initiate contact via cold calls, tailored emails, and social channels to generate interest and open conversations.
• Assess prospects using the BANT framework (Budget, Authority, Need, Timeline) to determine viability for progression.
• Log interactions and track lead status within HubSpot to maintain an organized pipeline.
• Collaborate with senior sales representatives to arrange demonstrations, presentations, or calls with relevant prospects.
• Partner with marketing to design campaigns, report on KPIs such as conversion rates, and contribute to customer story development.
• Coordinate messaging and timing with product and development teams to align outreach with ongoing product initiatives.

Requirements

• Undergraduate degree in business, marketing, or a technology-related field.
• Minimum of 3 years of relevant B2B experience.
• Proficiency with CRM software, email automation tools, and sales intelligence platforms.
• Analytical mindset to track KPIs and optimize workflow accordingly.
• Strong written and verbal communication skills with persuasive clarity.
• Persistence, resilience, and a results-driven approach to growing the business.
• Experience in technology, security, or access control is a strong plus.
• Must reside in New Jersey.

Technologies

• HubSpot
• LinkedIn

Benefits

• Flexible, remote working arrangements
• Opportunity to help evolve the sales function of a growing tech company
• Supportive, innovative team culture where contributions are valued
• Room to expand the role into greater value-contributing functions
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Work from home

Compensation

• Competitive base rate
• KPI-based performance compensation, including stock options

Application Question

Do you currently reside in New Jersey, or are you willing to relocate to New Jersey at the start of employment?

Work Location

Hybrid remote in Robbinsville, NJ 08691.