Sales Manager – Flooring Division

Direct Flooring seeks a results-driven Sales Manager to lead the Flooring Division, guiding inside and outside sales, coaching staff, and driving revenue, customer satisfaction, and profitability.

Responsibilities

• Oversee the entire sales organization and provide strategic direction for the division.
• Recruit, hire, train, and develop new sales professionals to build a high-performing team.
• Launch and scale the outside sales arm to expand market presence.
• Design and implement sales strategies aimed at meeting monthly and annual revenue targets.
• Set clear performance expectations and uphold accountability across the sales team.
• Hold weekly one-on-one coaching sessions with each salesperson to drive improvement.
• Provide ride-along coaching for outside sales representatives to reinforce best practices.
• Mentor staff on product knowledge, closing techniques, and delivering exceptional customer service.
• Develop training programs for both new hires and existing team members.
• Monitor daily sales activity and track key performance indicators (KPIs).
• Analyze close rates, average deal value, gross margin, and the sales pipeline to optimize performance.
• Review CRM activity to ensure timely follow-up on every opportunity.
• Hold sales staff accountable for goals, client communications, and professional conduct.
• Cultivate relationships with builders, remodelers, property managers, commercial clients, designers, insurance restoration companies, and real estate professionals.
• Develop referral partnerships and expand networking opportunities.
• Identify new markets and opportunities to drive business growth.
• Provide daily sales updates to the General Manager.
• Prepare weekly sales reports and forecasts to inform leadership decisions.
• Participate in weekly leadership meetings with Owners and the General Manager.
• Collaborate with estimating, inventory, warehouse, and installation teams to ensure seamless project execution.

Requirements

• Minimum 5 years of sales leadership experience.
• Proven ability to recruit, coach, and lead high-performing sales teams.
• Strong understanding of sales metrics and performance management.
• Excellent leadership, communication, and organizational skills.
• Experience using CRM systems.
• Valid driver’s license and reliable transportation.
• Location: Chattanooga, TN (onsite).
• Salary: USD 52,000 - 70,000 per year.

Technologies

• CRM systems

Benefits

• Employee discount
• Paid time off

Key Performance Indicators (KPIs)

• Monthly sales revenue
• Gross profit
• Net profit contribution
• Outside sales growth
• New customer acquisition
• Closing percentage
• CRM compliance
• Sales pipeline value
• Sales team accountability
• Customer satisfaction
• Employee development and retention