Based in Houston, Crawford Electric Supply is expanding its digital sales footprint with a high-visibility role that blends strategy, training, and cross-functional collaboration. The Digital Business Development Manager will drive online revenue growth, partner with sales teams across channels, and elevate Crawford’s digital capabilities for both customers and associates.
Responsibilities
- Meet and pursue specific annual eCommerce sales targets.
- Design and deliver training programs for internal teams and customers to broaden understanding of Crawford’s value-add services.
- Collaborate with outside, inside, and counter sales to identify customer needs and tailor digital solutions.
- Coordinate with purchasing, credit, and project management to identify SOP improvements and implement operational solutions.
- Leverage internal analytics to pinpoint target customer opportunities.
- Engage with customers to demonstrate, implement, and troubleshoot digital capabilities.
- Support incremental digital sales by partnering with marketing on quarterly promotions.
- Prepare and share monthly digital sales reports detailing branch and region performance, wins, and opportunities.
- Develop and present high-level materials to executives, branch management, sales teams, strategic partners, and customers.
- Share best practices with Crawford’s regional Digital Business Development Managers to boost knowledge and usage of eCommerce tools.
- Participate in Sonepar Digital meetings as needed.
Requirements
- Strategic thinker capable of planning and driving sales across all customer-facing digital channels.
- Bachelor’s Degree preferred.
- 1–3 years of sales experience.
- Electrical Distribution industry experience is a plus.
- Ability to travel approximately 60% of the time, with occasional overnight stays.
Benefits
- Healthcare plans
- Dental and vision coverage
- Paid time off
- Paid parental leave
- 401(k) retirement plan with company match
- Professional and personal development programs
- Opportunity to become a shareholder
- Employer-paid short- and long-term disability
- Employer-paid life insurance for spouse and dependents
- Robust wellness program
- Gym reimbursement
- Employee Assistance Program (EAP)
Position
Digital Business Development Manager
Location
Houston, TX (onsite)
About Crawford
Crawford Electric Supply is a regional electrical products and services provider serving contractors across the southeast United States. As part of the Sonepar group, the world’s leading electrical distributor, Crawford leverages a diverse workforce to support customers with solutions that power offices, homes, factories, and more. The company emphasizes a culture that welcomes different perspectives, offers strong benefits, and presents growth opportunities within a global network.
Adapt
Effectively embrace new situations and people.
Dare
Appropriately challenge the status quo.
Learn
Learn from others, from mistakes, and pursue continuous self-improvement.
Position Summary
The Digital Business Development Manager role centers on supporting, managing, and expanding Crawford's digital sales. It is a high-visibility position with clear growth potential. Digital platform training will be provided, and the ideal candidate will bring high energy, creativity, and strong leadership instincts.
