Business Development Representative
Job Description
ICBD is seeking a Community Outreach Liaison and Business Development Representative to support the ABA Centers of Georgia in Lawrenceville, GA. This onsite role focuses on lead generation, developing referral sources, and managing the pipeline to expand access to ABA therapy within the community.
Responsibilities
- Identify and grow relationships with prospective referral partners such as pediatricians, school counselors, therapists, daycare directors, and nonprofit leaders.
- Conduct outbound outreach through in-person visits, networking, cold introductions, and field drop-ins.
- Maintain a consistent weekly prospecting plan to source new opportunities, support market-share expansion, and diversify referrals.
- Qualify leads and document potential, partner alignment, and readiness for engagement.
- Record all outreach, visit notes, referrals, and contacts in Salesforce daily.
- Track referral status, outcomes, and lead aging across accounts to ensure visibility.
- Maintain the integrity of the referral pipeline, including follow-up cadence, touchpoint tracking, and conversion insights.
- Collaborate with Admissions and Sales Ops to address conversion barriers and optimize the funnel.
- Execute outreach strategies aligned with territory goals, visit coverage, and market-priority priorities.
- Analyze referral patterns and territory performance to refine targeting efforts.
- Coordinate with Regional Sales Managers to identify underperforming pockets and high-growth zones.
- Plan and lead field events, education sessions, and outreach opportunities that support lead generation and awareness.
- Represent the organization at school fairs, health expos, nonprofit gatherings, and similar events with growth intent.
- Capture leads onsite, document contact data, and manage follow-up or handoff to internal teams.
- Maintain a flexible schedule to accommodate early mornings, evenings, or weekend events.
- Work closely with Growth, Marketing, and Admissions to ensure aligned messaging and effective lead handoffs.
- Submit regular outreach reports, territory updates, and event summaries.
- Participate in weekly sales calls, coaching check-ins, and training sessions.
Requirements
- High School diploma required.
- Minimum three years of experience in field sales, outreach, or business development.
- Proven ability to generate leads, manage a sales pipeline, and meet performance targets.
- Strong communication, relationship-building, and organizational skills.
- Experience with Salesforce or a comparable CRM is required.
- Valid driver’s license, active auto insurance, and reliable personal transportation.
Technologies
- Salesforce
Compensation
Annual salary: USD 75,000
Benefits
- 21 paid days off annually (15 PTO days increasing with tenure, plus 6 paid holidays)
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Medical, dental, vision, long-term disability, life insurance, AD&D insurance, and GAP Plan (TransAmerica)
- 401(k) with up to 6% employer match
- 100% employer-paid maternity/paternity leave for up to 5 weeks
- Tuition reimbursement up to $2,500 per semester
- EAP (unlimited counseling 24/7), BeyondMed wellness discounts, PerkSpot brand discounts, Pet Insurance (Nationwide), and On the GoGa wellbeing hub
Recognition & Awards
- Inc. 5000 – 5th Fastest-Growing Private Company in America
- Financial Times – #1 on The Americas' Fastest Growing Companies
- EY Entrepreneur Of The Year U.S. Overall
- South Florida Business Journal’s Top 100 Companies
- Florida Trend Magazine's 500 Most Influential Business Leaders
- Inc. Best in Business, Health Services