National Sales Manager

As the National Sales Manager for Pukka LLC, you will lead sales execution for the Pukka brand across Team Dealer and all non-golf or action sports segments. You will oversee day-to-day sales operations, manage key customer relationships, and drive initiatives to expand market share. This remote role supports a Columbus, Ohio area base and offers the flexibility of a US-based work arrangement with travel.

Benefits you'll enjoy

• Competitive base salary plus a performance-based incentive plan
• 401(k) with company match
• Medical, dental, and vision insurance
• Paid time off and company holidays
• Professional development opportunities

Working conditions

Remote (US-based) role with approximately 20-25% domestic travel.

About Pukka

Pukka, a Paramount Brands Apparel company, designs, manufactures and markets premium custom headwear for Golf, Action Sports, and Team Sporting Goods. The name stands for original, first class, quality, reflected in exceptional fit, materials and fashion-forward designs. Pukka partners with organizations seeking premium customized products that elevate their brands.

Responsibilities

• Lead daily sales efforts for the Pukka brand across Team Dealer and all non-golf or action sports customer segments
• Develop a defined Go-To-Market strategy to achieve revenue and market share objectives
• Set sales goals, monitor performance, and drive accountability across the sales organization
• Identify opportunities to grow existing accounts while pursuing new business in target markets
• Grow the Team Dealer channel through distributor partnerships, strategic account development, and independent sales representatives
• Expand Pukka's presence with dealers, schools, athletic organizations, and team distributors
• Execute sales initiatives that strengthen customer retention and increase market penetration
• Lead sales efforts across promotional products, corporate, retail, licensing, e-commerce, and other non-golf segments
• Identify new customer opportunities and deepen existing relationships to increase revenue
• Collaborate with marketing on programs that support lead generation and customer acquisition
• Recruit, develop, coach, and manage independent sales representatives and inside sales personnel
• Conduct regular business reviews, establish performance expectations, and provide ongoing coaching
• Optimize territory coverage and ensure effective customer support across all regions
• Develop strong relationships with strategic customers and channel partners
• Lead customer meetings, contract discussions, and annual business reviews
• Resolve customer issues while maintaining a high level of responsiveness and service
• Maintain accurate sales forecasts and pipeline reporting
• Monitor sales performance and take action to address opportunities or risks
• Collaborate with Product Development, Marketing, Customer Service, and Operations to support launches and customer initiatives
• Provide customer and market feedback to guide future product development and merchandising decisions
• Support pricing and promotional programs with market intelligence and customer insights
• Monitor competitive activity, industry trends, and evolving customer needs
• Share market insights with leadership to identify growth opportunities and improve competitive positioning
• Represent Pukka at industry trade shows, customer meetings, and sales events

Requirements

• Bachelor's degree preferred
• 7–10 years of progressive sales leadership experience in decorated apparel, headwear, promotional products, team sports, or related industries
• Proven success leading sales teams and consistently exceeding revenue objectives
• Experience managing independent manufacturer representatives and national account relationships
• Strong understanding of Team Dealer distribution and custom decoration programs
• Knowledge of embroidery, screen printing, heat transfer, patches, DTG, and other apparel decoration techniques
• Strong organizational, communication, negotiation, and presentation skills
• Proficiency with CRM systems, sales forecasting, and Microsoft Office

Equal Opportunity Employer

Paramount Brands Apparel is an Equal Opportunity Employer committed to fostering a diverse, inclusive, and respectful workplace.

Experience

7 - 10 years: Progressive sales leadership experience in decorated apparel, headwear, promotional products, team sports, or related industries.