Own sales execution across a large Central U.S. territory, partnering with distributors and trade accounts to drive growth for Treasury Wine Estates.

Deliver annual sales, distribution, depletion, and market share objectives across the assigned Central region
Drive execution success by building strong working relationships with distributor leadership, distributor sales teams, and key trade accounts
Manage distributor performance to agreed market goals, including distribution, feature activity, pricing, and execution standards
Develop and execute regional market plans by channel and account, prioritizing resources for the highest-impact opportunities
Ensure compliance with national and regional on- premise and off- premise account programs across the territory
Plan and execute market activations, blitzes, and selling initiatives with clear objectives and measurable outcomes
Lead educational initiatives with distributor sales personnel, focusing on portfolio knowledge and execution expectations
Conduct customer meetings, beverage trainings, wine dinners, and brand activations across on- and off- premise channels
Use market data and insights to identify risks, opportunities, and growth levers
Run regular distributor check-ins and business reviews to track progress against operating plans
Manage local market budgets with fiscal discipline, ensuring transparency and adherence to approved spend
Monitor competitor activity and communicate insights on competitors’ strategies and tactics

Bachelor’s Degree
5–8 years of professional outside sales experience in wine, beverage alcohol, or CPG
Strong understanding of the U.S. three-tier system and distributor execution models
Experience managing regional territories and complex account structures
Proven ability to build and maintain relationships
Strong commercial acumen focused on value and distribution growth
Effective communicator with strong presentation and negotiation skills
High integrity, strong work ethic, and comfort operating independently
Ability to drive distributor and key account performance, including delivery of sales, distribution, and depletion objectives
Ability to execute market plans, activations, and programs
Travel regularly within the assigned region

Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays, plus a “TWE4ME Day” to spend however you choose
Paid Parental & Caregiver Leave: Generous time off for life’s big moments
Volunteer Days: Paid time to give back, 2 full days each year
Flexible Work Options: Hybrid and custom schedules available for certain roles
Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program
401(k) with Company Match: 100% vested from day one; eligibility after 60 days for Regular Full and Part-Time employees
Wine Perks & Discounts: Exclusive employee pricing plus a generous product allowance
Recognition & Rewards: Celebrate wins and earn fun rewards

Leads sales execution across a large geographic territory within the Central United States
Drives sales and distribution objectives, manages distributor performance, and executes regional market plans and activations

Culture built on bringing your whole self, being courageous, and delivering together
Emphasis on growth with access to global career opportunities and structured programs supporting health, wellbeing, and career development

Regional Sales Manager

Job Description