Sales Director

New Home Star seeks an on-site New Home Sales Director to oversee a multi-community operation in Colorado Springs, Colorado. The role focuses on driving sales performance, shaping strategic direction, and managing builder partnerships while building a high-performing team. Compensation ranges from USD 100,000 to 120,000 per year.

Responsibilities

• Collaborate with a leading private home builder to guide a high-performing sales team, shape strategy, and help make homeownership a reality for buyers.
• Own overall performance by boosting revenue, profitability, and operational outcomes across the business unit.
• Lead and develop the sales team while aligning with the company strategy across all communities.
• Set clear performance expectations and hold the team to key metrics, including sales targets, training participation, and a strong team culture.
• Coach and elevate the sales team to raise performance and build bench strength.
• Provide in-field coaching and structured development through technology platforms and face-to-face interaction.
• Foster adoption of sales enablement initiatives and cultivate future Sales Leaders through coaching, performance management, and succession planning.
• Monitor local market conditions, competitive trends, and buyer behavior to inform strategy.
• Recommend pricing, marketing, and incentive adjustments to optimize results.
• Translate insights into actionable plans to improve conversion, absorption, and overall market results.
• Ensure operational excellence across all communities, including model home coverage, staffing alignment, and adherence to brand and presentation standards.
• Oversee staffing strategy and cost-of-staffing performance to meet current and future demand.
• Build and maintain strong relationships with builder partners through consistent communication, alignment, and performance delivery.
• Ensure execution meets builder expectations and drives high Perceived Client Value (PCV) and customer satisfaction.
• Lead business planning, forecasting, and performance reviews.
• Monitor monthly financials and flash metrics to inform decision-making.
• Participate in leadership meetings and strategic planning sessions, contributing to broader company initiatives and direction.
• Achieve revenue and net sales performance goals within the assigned business.
• Demonstrate strong employee engagement across the team.
• Maintain high PCV and builder satisfaction.
• Manage costs effectively to support profitability.
• Develop and retain a high-performing sales team with a robust pipeline of future leaders.
• Ensure consistent execution of core sales and operational expectations.

Requirements

• Experience: 2+ years in a new home sales director role with a builder or equivalent field.
• High-performing sales managers ready to advance to director level are encouraged to apply.
• Proven success in driving revenue growth, developing teams, and managing business performance and operations.
• Experience with a to-be-built, semi-custom product is a plus.
• Leadership and strategy: strong operational and financial acumen.
• Ability to translate strategy into execution across multiple communities.
• Passion for coaching teams and building high-performance cultures.
• Skills: strong leadership, customer engagement, and sales strategy development.
• Tech proficiency: advanced computer skills including Zoom, Google Workplace, and the ability to adapt to new CRM/sales platforms.
• Ability to quickly learn and adapt to new technologies and systems.
• Familiarity with AI-driven tools and platforms is a plus.
• Education/License: bachelor’s degree preferred; real estate license required within six months of hire.
• Availability: flexible to work occasional weekends and evenings as needed.
• Flexibility to travel between communities and attend occasional weekend/evening events.
• Other requirements: reliable transportation, valid driver’s license, and current liability insurance.
• A background check will be conducted.

Technologies

• Zoom
• Google Workplace
• CRM/Sales Platforms

Benefits

• Impact and ownership opportunities
• Leadership development programs
• Competitive compensation package
• Award-winning culture
• Comprehensive benefits

Work Authorization & Employment Eligibility

Candidates must be legally authorized to work in the United States at the time of application and throughout employment. New Home Star does not provide visa sponsorship or participate in employment-based work authorization sponsorship programs. Remote employment opportunities are limited to states where New Home Star is authorized to employ team members.