Sales Director, Scale Retail

Braze seeks a senior sales leader to build and direct a midmarket scale sales team focused on retail and consumer goods, selling Braze's Customer Journey Orchestration platform. This hybrid role in Austin, TX oversees go-to-market strategy, recruitment, and revenue growth, with an annual compensation range of USD 109,000 to 324,000.

Responsibilities

• Recruit, develop, and manage a high-performing sales team
• Define and drive an aggressive regional plan to acquire new customers and expand existing accounts
• Own the vertical strategy for retail and consumer goods, crafting and refining sales playbooks, messaging, and industry-specific value propositions for rapid, precise selling
• Collaborate with Marketing, Product, and Customer Success to establish a robust retail vertical go-to-market motion, including event presence, thought leadership, and targeted outbound programs
• Coordinate go-to-market teams (BDR, marketing, value engineering, SolCon, executives) to execute the fiscal year plan with a clear, cohesive customer narrative
• Coach the team through the full sales process, participate hands-on in deals as appropriate, and deliver accurate sales forecasts
• Represent Braze as the voice in prospect, customer, and industry forums, including retail-focused conferences and trade events
• Plan and manage initiatives at both strategic and operational levels
• Contribute proactively to Braze's global sales leadership discussions

Requirements

• At least seven years of proven sales experience
• Minimum five years leading a team of five or more quota-carrying mid-market Account Executives
• Demonstrated ability to recruit, retain, inspire, and develop top talent
• Proven leadership of full lifecycle SaaS sales teams: prospecting, acquisition, retention, and long-term relationship growth
• Track record of building vertical go-to-market strategies and sales playbooks, ideally within retail or consumer brand segments
• Strong cross-functional collaboration with internal teams including BDR, Marketing, Customer Success, Legal, and Sales Operations
• Excellent verbal, written, and in-person presentation skills
• Strong commercial negotiation capabilities and contract awareness
• Solid technical and business acumen with the ability to engage multiple buyer personas across diverse industries and roles
• Knowledge of digital and application trends, with emphasis on mobile
• Prior experience selling mobile or marketing technology is a plus
• Experience selling into retail or consumer brand prospects is a plus
• Prior experience in a startup technology company is a plus

Technologies

• BrazeAI

Benefits

• Competitive compensation package, potentially including equity
• Retirement plans and an employee stock purchase program
• Flexible paid time off
• Comprehensive medical, dental, vision, life, and disability benefits
• Family benefits including fertility coverage and paid parental leave
• Structured professional development with career pathing, learning platforms, and an annual learning stipend
• Curated in-office experience designed to foster community, collaboration, and innovation
• Volunteer opportunities, including an annual company-wide Volunteer Week and donation matching
• Employee Resource Groups supporting diverse communities within Braze
• Collaborative, transparent culture recognized as a Great Place to Work