Sales Manager/Director of Sales

REP Outdoor Group LLC is seeking a Sales Manager or Director of Sales to drive growth across its outdoor brand portfolio, oversee wholesale and key account management, and build a scalable sales program in collaboration with the CEO. This onsite role is based in Fenton, Missouri.

Responsibilities

• Drive revenue growth across REP Outdoor Group brands.
• Manage and expand existing wholesale, dealer, distributor, retail, and key account relationships.
• Identify, pursue, and close new business opportunities.
• Engage national accounts, regional accounts, independent dealers, distributors, and retail buyers.
• Develop sales strategies to broaden product placement, increase reorder volume, and grow customer accounts.
• Build and oversee relationships with outside sales rep agencies.
• Establish sales goals, territories, expectations, and reporting standards for rep groups and internal sales team members.
• Represent the company at trade shows, buyer meetings, showroom appointments, and customer visits.
• Support trade show preparation, including product selection, buyer outreach, booth strategy, and follow-up.
• Collaborate with the CEO to implement a structured sales program with goals, forecasting, customer targeting, and account planning.
• Recruit, train, and manage sales team members as needed.
• Monitor sales performance, pipeline activity, customer growth, and new account development.
• Deliver regular sales reports, forecasts, and growth updates to leadership.
• Partner with marketing on catalogs, promotions, email campaigns, dealer programs, and sales materials.
• Coordinate with product development to relay customer feedback, market trends, and new product opportunities.
• Align with customer service and operations to ensure accounts are properly supported.
• Maintain strong customer relationships and uphold professional representation of the company at all times.

Requirements

• Proven experience in sales management, business development, account management, outside sales, wholesale sales, or national accounts.
• Experience selling to retailers, dealers, distributors, wholesalers, buying groups, or national/regional accounts.
• Strong ability to grow existing accounts and develop new business.
• Experience managing outside sales reps, independent sales agencies, or rep groups is preferred.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Ability to create sales strategy and execute hands-on sales activity.
• Comfort calling on buyers, presenting products, following up, and closing opportunities.
• Strong leadership skills with the ability to build, train, and manage a sales team.
• Ability to analyze sales data, customer performance, market trends, and growth opportunities.
• Strong organization, follow-up, and pipeline management skills.
• Willingness to travel for trade shows, customer visits, and account meetings.
• Valid driver’s license required.
• Bachelor’s degree in Business, Marketing, Sales, or a related field preferred, but equivalent experience will be considered.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Travel Requirements

Travel is required for trade shows, customer meetings, sales rep meetings, national and regional account meetings, and other sales activities. Travel frequency varies with the season and sales calendar.

Experience

• B2B sales: 4 years required
• Sales management: 4 years required
• Sales strategy: 2 years required

Willingness to Travel

75 percent travel required.

Work Location

Onsite, in person at the company’s location in Fenton, Missouri.

Preferred Industry Experience

• Outdoor products
• Sporting goods
• Hunting and fishing products
• Gift and novelty products
• Western décor
• Home décor
• Farm and ranch retail
• Hardware retail
• Consumer products
• Wholesale distribution
• Dealer and distributor sales

Ideal Candidate

The ideal candidate is a proactive sales leader who is entrepreneurial, organized, and growth-driven. This person should be comfortable working directly with ownership and taking ownership of the sales function. Responsibilities include growing current accounts, opening new doors, and building durable relationships with buyers. The role also involves managing sales representatives and rep agencies, representing the brands at shows, and creating structure, accountability, and reporting to support long term growth.