Senior Living Sales Manager – Territory Outreach & Admissions | Drive Census Growth

Responsibilities

• Manage a territory based, full‑cycle sales process focusing on lead generation, tour conversion, and move‑ins.
• Cultivate and nurture relationships with hospitals, SNFs, TCUs, discharge planners, case managers, and social workers; guide families through tours and decisions at the Waconia and Elmore communities.
• Leverage proactive outreach and persistent follow‑up; success hinges on the ability to close, not just inbound inquiries.
• Establish referral partnerships with health systems, nursing facilities, and community partners.
• Generate leads and maintain a pipeline of prospective residents and families.
• Convert referrals into tours and tours into move‑ins.
• Educate families on care needs, timing, and how the community fits their goals.
• Maintain consistent follow‑up with referral sources and prospects.
• Represent Sunflower Communities at networking and outreach events.
• Track performance metrics including lead sources, tours, move‑ins, and lost opportunities.

Requirements

• Bachelor’s degree in Business Administration or a related field.
• Experience in medical sales, pharmaceutical sales, DME, senior living, home care, hospice, or healthcare sales.
• Demonstrated ability to generate net‑new business and close deals consistently.
• Strong touring, objection handling, and closing skills.
• Experience managing a pipeline with multiple active prospects and timelines.
• Understanding of conversion metrics, follow‑up cadence, and sales discipline.
• Willingness to travel across Waconia, Elmore, and surrounding referral territories.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance

Compensation & Earnings

• Base salary range: $90,000 to $130,000 per year.
• Commission paid per move‑in, linked to occupancy growth.
• Current average commission around $15,000 annually, with higher upside for top performers.
• Income potential grows with pipeline, referral flow, tours, and conversion rate improvements.

Why This Role Stands Out

• Prospect, build, and close as a core expectation, not just manage inquiries.
• Sell assisted living and memory care with focus on Medical Assistance and underserved populations.
• Help families with limited housing options and create meaningful impact.
• Compete with other senior living providers while emphasizing access and mission.
• Blend relationship selling with disciplined sales execution and accountability.

What You Will Own

• Build referral relationships with health systems, nursing facilities, and community partners.
• Generate leads and manage a pipeline of prospective residents and families.
• Convert referrals into tours and tours into move‑ins.
• Educate families on care needs, timing, and community fit.
• Maintain consistent follow‑up with referral sources and prospects.
• Represent Sunflower Communities in networking and outreach events.
• Track performance including lead sources, tours, move‑ins, and lost opportunities.

About Sunflower Communities

Sunflower Communities is a family‑owned senior living provider offering assisted living and memory care services across Minnesota, with a focus on high‑quality care, strong relationships, and access for underserved populations.

How to Apply

To be considered, email Tom Lecy at [email protected] with your resume and a brief cover letter outlining your hunter mentality, prospecting approach, and passion for senior housing and healthcare sales.