Western Regional Sales Manager

Nulite Lighting is seeking a Western Regional Sales Manager to drive growth across the western United States from a Denver-based, hybrid position. You will lead the regional plan, manage the rep network, and develop agency, specifier, and end-user relationships to meet or exceed the regional sales budget. The role offers a salary range of $90,000 to $130,000 annually and prefers candidates with a college degree and at least five years of relevant technical electrical sales experience, with LED knowledge being a strong plus.

Responsibilities

• Implement sales strategy and regional goals by forecasting requirements, preparing the annual budget, optimizing regional time use, and managing expenditures.
• Develop an annual strategic market penetration plan by agent and product with clear growth targets.
• Train agents on Nulite products, technologies, and applications.
• Motivate, train, and manage agents to achieve territory objectives, implement selling initiatives, conduct joint customer visits, and replace underperformers as needed.
• Collaborate with specifiers and agents to promote and secure Nulite specifications and orders.
• Direct large quotation strategies on a project-by-project basis.
• Monitor representation to ensure optimal coverage across the region.
• Serve as a liaison between customers and the company to resolve service, product, or related issues.
• Respond promptly to complaints with a sense of urgency and drive internal follow-up to ensure accountability and resolution.
• Initiate corrective actions to address trends of non-compliance in the product line.
• Complete special management-requested projects and maintain visibility as a sales leader, mentoring the broader sales team and sustaining high morale.
• Align with company goals, objectives, and policies.

Requirements

• College degree preferred. Five years of applicable technical electrical experience with LED and sales may substitute for a degree.
• Experience in lighting, electrical, or construction industries highly preferred.
• Basic or advanced computer skills; proficiency in standard office software.
• Strong problem-solving abilities and high attention to detail.
• Well-organized with outstanding interpersonal and communication skills; capable of interfacing with personnel at all levels.
• Ability to prioritize, multi-task, and work independently or as part of a team.
• Ability to follow verbal or written directions.
• Knowledge of Nulite Lighting products and markets is a strong plus.
• Demonstrated ability to handle administrative details and routine issues with minimal supervision; tact, discretion, and integrity in confidential contexts.
• Positive attitude and professional demeanor.

Technologies

• Standard office software

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Purpose of Position

• The primary responsibility is to meet or exceed the regional sales budget by developing and maintaining agency, key specifier, and end-user relationships; act as the brand's primary contact within the territory.
• Achieved through effective management and execution of the regional plan and by growing Nulite profitability, mind-share, and discretionary business within the rep network.

Strategic / Planning

• Conduct quarterly regional reviews with upper management to address performance against goals, rep changes, concerns, objections, and opportunities.
• Provide product and market trend input to engineering, new product development, and marketing as requested.
• Develop collaborative relationships with Sales, Operations, Engineering, and Marketing to drive growth, customer satisfaction, and issue resolution.
• Represent Nulite at trade meetings, shows, and agent or company events as required.
• Stay current on industry trends through education, publications, and professional networks.

Communication

• Strong presentation, verbal, and written communication skills are required.
• Make informed, profitable decisions in the field based on experience.
• Ability to manage multiple tasks and projects without compromising deadlines.

Job Qualifications

• College degree preferred; five years of applicable technical electrical experience with LED and sales may substitute.
• Experience in lighting, electrical, or construction industries highly preferred.
• Basic or advanced computer skills; proficiency in standard office software.
• Problem solving skills and detail orientation.
• Strong organizational skills and excellent interpersonal/communication abilities.
• Ability to prioritize and multitask; work both independently and in a team.
• Ability to follow verbal or written directions.
• Knowledge of Nulite Lighting products and markets is a plus.
• Demonstrated administrative independence and professionalism with confidential information.

Working Conditions

• Large territory with extensive travel, at least 50% of the time.
• Travel typically 2 to 3 days per trip, with occasional 5-day trips; manage own travel schedules and timely expense reporting.

Application Question(s)

Are you willing to undergo a background check, in accordance with local law/regulations?

License / Certification

• Driver's License (Required)

Ability to Relocate

• Denver, CO 80239: Relocate before starting work (Required)

Willingness to Travel

• 75% (Required)

Work Location

• Hybrid remote in Denver, CO 80239

Pay

• $90,000.00 - $130,000.00 per year

Job Type

• Full-time