Automotive Business Development Representative

LaFontaine Cadillac Buick GMC of Highland offers a very competitive compensation package and a comprehensive benefits program, backed by a culture that values teamwork, integrity, and opportunity. This onsite role combines hands-on training with daily CRM usage, a base hourly rate plus commission, and a clear path for growth in Highland, MI. You will help connect online inquiries with our sales and service teams to drive showroom visits and meaningful conversions.

Responsibilities

• Manage web based inquiries and leads, coordinating with our existing customer data and inbound calls from prospects and customers visiting the dealership websites and related sources.
• Learn and apply our lead management, sales, and service approach to deliver an outstanding customer experience and connect customers to the appropriate team.
• Utilize both traditional and internet-focused automotive sales and service processes to move prospects through the funnel.
• Communicate with prospects via email, telephone, and text in alignment with dealership standards.
• Schedule dealership appointments, achieve lead-to-visit conversions, and promote products according to department guidelines.
• Enter all prospect communications, notes, records, and appointment data into the CRM, ensuring accurate and timely updates.
• Maintain daily tracking boards for internet sales updates and activity.
• Prepare reports on appointments scheduled and kept, as well as sales activity based on leads received.
• Participate in regular sales meetings for both the dealership and the eSales team.

Requirements

• Ability to build rapport with customers and work collaboratively in a team environment.
• Excellent verbal and written communication skills, with a high degree of professionalism and integrity.
• Strong work ethic, enthusiasm, and an entrepreneurial spirit.
• Strong organizational skills with the ability to prioritize, multitask, and manage time effectively.
• Self-motivated and capable of working independently while contributing to a team goals.

Education and Experience

• High school diploma or GED preferred.
• One to three years of related experience and/or training, or an equivalent combination of education and experience.
• Two years of customer service experience (no automotive experience required).
• Proficiency with MS Office applications including Word and Excel, and familiarity with Internet Explorer.

Technologies

• CRM
• Microsoft Word
• Microsoft Excel
• Internet Explorer

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to lift up to 15 pounds on occasion.
• Ability to access and navigate each department within the facility.

Benefits

• Very Competitive Compensation
• Employee Referral Program
• Employee Discounts on Sales and Service
• Benefits Package including Medical, Dental, Vision, Employer Paid Life/AD&D, Employee Assistance Program, and Pet Insurance
• Voluntary Benefits such as Flexible Spending Accounts, additional Life/AD&D, Short-Term and Long-Term Disability, Critical Illness, Accident Insurance, and Legal & Identity Theft Protection
• 401(k) with Employer Match
• Holiday Savings Program with Employer Match
• Paid Time Off
• Holiday Pay