Digital Sales Manager
Job Description
Digital Sales Manager role overview for Pamal Broadcasting, focusing on developing digital sales initiatives across Albany, Glens Falls, NY and Rutland, VT markets.
Responsibilities
- Collaborate with sales leadership to meet revenue targets and maximize digital revenue streams across Albany, Glens Falls, NY and Rutland, VT markets.
- Develop and maintain internal systems and processes to keep digital products current, up-to-date, and competitive.
- Work closely with vendors and all Pamal Broadcasting departments including sales, programming, and marketing to support digital needs; participate in in-person and remote sales presentations as required; assist in crafting digital sales presentations.
- Lead ongoing training and development of existing sales staff and new sales associates in digital products and opportunities.
Requirements
- Education: Bachelor's degree in marketing, business, or a related field.
- Experience: 4+ years of media sales experience with a focus on digital platforms.
- Management History: Proven success in sales management, team coaching, and goal attainment.
- Industry Familiarity: Direct experience with broadcasting.
- Essential Skills: Strategic coaching – ability to mentor sales reps and lead group training.
- Essential Skills: Data analytics – skill in using analytics tools to assess digital campaign ROI.
- Essential Skills: Software Proficiency – mastery of presentation tools and CRM software (Google Workspace, Salesforce, Tableau).
- Essential Skills: Client relations – strong B2B relationship-building to secure new business.
- Essential Skills: Proposal development – talent for dissecting RFPs and creating compelling sales strategies.
- Essential Skills: Communication – exceptional verbal, written, and presentation skills.
Technologies
- Google Workspace
- Salesforce
- Tableau
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible spending account
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
- Retirement plan
Application question
- Do you have reliable transportation to travel to Pamal's other locations as needed?
Location and commute
On-site location: Glens Falls, NY
Preferred commuting location: Latham, NY 12110