Director of Business Development and Strategic Growth

Director of Business Development and Strategic Growth for TechChannel at MSP Communications focuses on revenue growth, strategic partnerships, and content monetization across digital, webinars, and events.

Responsibilities

• Own and surpass revenue targets across TechChannel branded content, digital media, and webinar programs.
• Expand current accounts and cultivate new opportunities within the IBM Z mainframe and Power Systems communities to grow the existing book of business.
• Develop and maintain a robust sales pipeline, forecast accurately, and close high-value deals.
• Act as the primary contact for vendors, agencies, and solution providers; understand goals and map them to appropriate programs.
• Nurture long-term partnerships built on measurable results, responsiveness, and real value.
• Guide clients through content monetization strategies, including audience extension campaigns and lead generation programs.
• Develop and implement a strategic growth plan aligned with TechChannel's objectives.
• Analyze performance metrics, market trends, and audience insights to drive data-informed decisions.
• Identify emerging opportunities in the tech media landscape and position TechChannel to capitalize on them.
• Sell and package co-hosted webinars, digital sponsorships, branded content, and multi-channel campaigns.
• Collaborate with clients to align their thought leadership with TechChannel's credibility and engaged audience.
• Promote offerings such as premium audience retargeting, targeted email and LinkedIn programs to deliver ROI.
• Represent TechChannel at conferences, user groups, and within the IBM Power and IBM Z communities.
• Act as a brand ambassador, reinforcing TechChannel's authority and community-focused reputation.
• Acknowledge and support the contributions of the tech professionals and organizations in our audience.
• Collaborate with editorial, marketing, webinar, and creative teams to deliver programs that meet client goals while safeguarding editorial integrity.
• Collaborate with the Vice President of Publishing and Media Sales to refine strategy and report progress.
• Provide market feedback to inform product development and content planning.

Requirements

• 5 to 10+ years in publishing, media sales, or business development with a proven track record of driving revenue growth.
• Strong business development capabilities, including pipeline management, forecasting, and closing complex, high-value deals.
• Excellent communication, presentation and relationship-building skills with the ability to earn trust at the decision-maker level.
• Strategic mindset paired with the drive to execute and deliver results.
• Comfort using performance data to inform recommendations and demonstrate ROI to clients.

Technologies

• IBM Z mainframe, Power Systems

Benefits

• A compelling culture that values collaboration and expertise within a community-driven team.
• Opportunity to own a high-impact role with the autonomy to shape strategy.
• Active client relationships with an established book of business.
• Represent a respected brand within the IBM Z mainframe and Power Systems communities.
• Medical, dental, and vision insurance
• 401(k) with company match
• Paid time off and holidays
• Professional development opportunities
• Flexible work environment
• Collaborative and supportive team culture

Work Environment

• Hybrid work model blending remote and in-office work per company policy.
• Occasional travel for meetings, conferences, and networking events.
• Residents of Minnesota only.

Experience

• Sales experience: 5 years (Preferred)

Application Question(s)

• How many years of work experience do you have within the Advertising, Media, or Marketing space?

Work Location

• Hybrid remote in Saint Paul, MN 55114

Job Type

• Full-time

Pay

• USD 115,000 - 125,000 per year